Retail Therapy

retail therapyPeter ʻt Hoen | BR&DRETAIL THERAPY

live to shop & shop to live

Peter ʻt Hoen | BR&D

ADVENTURER

Peter ʻt Hoen | BR&DRETAIL THERAPY

Already forgotten as a movie-star but probably made herself immortal by this quote! And therefor still my heroin!

“Whoever said money can't buy happiness simply didn't know where to go shopping”Bo Derek

Already forgotten as a movie-star but probably made herself immortal by this quote! And therefor still my heroin!

DISAGREE.....Peter ʻt Hoen | BR&DRETAIL THERAPY

Disagree.....Donʼt tell him money canʼt buy happiness

A team of researchers from Taiwan's National Health Research Institutes claimed that people who are in regular practice of going out for shopping with their spouse or in general are more likely to avert the risk of death by 25%.TIME, April 11, 2011

SCIENCE FACTPeter ʻt Hoen | BR&DRETAIL THERAPY

Some science-fact than. Shopping makes us happy and let us live longer too! How about that!

FUNCTIONALPeter ʻt Hoen | BR&DRETAIL THERAPY

Shopping used to be functional often boring and was done less frequently.

LEISSUREPeter ʻt Hoen | BR&DRETAIL THERAPY

Today itʼs one of the most popular leisure activity. Ask people their hobby and big chance they say shopping! The purpose in life

RELIGIOUSPeter ʻt Hoen | BR&DRETAIL THERAPY

even RELIGIOUS

NO EXCUSEPeter ʻt Hoen | BR&DRETAIL THERAPY

And there is no excuse anymore!

GREAT EXCUSEPeter ʻt Hoen | BR&DRETAIL THERAPY

Or a great excuse to do it

DESTINATION!Peter ʻt Hoen | BR&DRETAIL THERAPY

Some shops become real destinations like Abercrombie & Fitch. This is not even the opening! But what makes it so special?

INTERIOR?Peter ʻt Hoen | BR&DRETAIL THERAPY

The interior ?!

PRODUCT....Peter ʻt Hoen | BR&DRETAIL THERAPY

The product.......?

JUST SEX?Peter ʻt Hoen | BR&DRETAIL THERAPY

Or just SEX

MEMORABLE

A unique customer in-store experience that fits your brand will cause shoppers the will to repeat it and talk about it.

You have to build a memorable experience.

BOLD & THEATRICALPeter ʻt Hoen | BR&DRETAIL THERAPY

Whether that is big, bold and theatrical.

ARTISAN & INTIMATEPeter ʻt Hoen | BR&DRETAIL THERAPY

Authentic, artisan and intimate.

TONGUE IN CHEEKPeter ʻt Hoen | BR&DRETAIL THERAPY

Tongue in cheek.

ACCESSIBLEPeter ʻt Hoen | BR&DRETAIL THERAPY

Or accessible!

VALUE?Peter ʻt Hoen | BR&DRETAIL THERAPY

Some retailers seems they canʼt keep up with the new expectations of the customer and think value is still just price.

REWRITE RULESPeter ʻt Hoen | BR&DRETAIL THERAPY

Unfortunately for these brands there are new kids on the block that are rewrite the rules. With superior experience....

"Successful retailing will always mirror the society it serves. The society that retailing represents has to be mirrored by what the consumer wants and what the consumer wants inevitably retail will provide".

THE TRENDSPeter ʻt Hoen | BR&DRETAIL THERAPY

Rodney Fitch

Successful retailers understand the consumer and the changing society. Great retail (design) has always reflected the trends of its society it serves. What are these tends?

POLARISATIONPeter ʻt Hoen | BR&DRETAIL THERAPY

Several recent studies have suggested that the distribution of income (earnings, jobs) is becoming more polarized.

The world is polarising. poor vs rich no middle class no medium priced. The squeeze is in the middle

NEW REALITY

UKʼs young people will be 25% less well off than their parents

It's Not a Recession, It's the New Reality

the economic landscape has fundamentally altered the behavior of numerous US consumers, who are now learning to live without expensive products

The downfall in wealth, changed the way how we perceive value and the price of products and services

Retailing in China remained vigorous in 2012, with double-digit current value growth.

NEW ECONOMIESPeter ʻt Hoen | BR&DRETAIL THERAPY

Not everywhere the whealth levels stagnate or go down. Globalization and the rise of new economic powers provides us with opportunities and challenges

DARK SIDES

Around 215 million children work, many do not receive

proper nutrition or care.

But global economy has also its dark sides.....

SIDE EFFECTS

globalization has helped the retail industry grow, but has also created a complex system which has fueled the risk of adulteration through neglect or fraud.

itʼs side effects.

ENVIRONMENT

Economic impact of global warming is costing the world more than $1.2 trillion a year, wiping 1.6% annually from global GDP.

And a major impact on the environment.

DISTRUST64% of consumers feel most businesses merely “act” responsible to improve their image.

And globalisation big brands rule. This development makes brands declining trust, the reputation and integrity of brands and the corporations that own them are increasingly discriminators for market success.

LOCALISM

more than 66% of Brits consider buying British produce important and almost three quarters look to buy British fruit

and vegetables.

With the result that lures us back to nationalistic feelings, local initiatives and human scale.

URBANISATION

The world is undergoing the largest wave of urban growth in history. In 2008, for the first time in history, more than half of the world’s population leved in towns.

With the result that lures us back to nationalistic feelings, local initiatives and human scale.

THE INTERNET

Consumers have become comfortable buying goods online, an increasing share of consumers do some, or even most, of their shopping online

The world wide web is disrupting retail in a unequaled way.

CONNECTING

23% of Facebook's users check their account 5 or more times daily.

And gave us social media which speeded up our communication by connecting us with the whole world via different networks. Brands can use it in its advantage but it will also use against you!

EVERYWHERE

Phones become principal gateway to the Internet and the controller of an ecosystem of devices.

And this whole world is now in the palm of our hand!

ALWAYS

Consumers use mobile along with other media sources. About two-thirds of mobile commerce involves a second media device including television, phone, computer, radio, newspaper or magazine.

And this whole world is now in the palm of our hand!

TRANSPARENCY56% of US smartphone owners use their devices while shopping.

brought us total transparency.

EXTRA REALITY

AR creates a digitally enhanced experience with elements that do not actually exist in the physical form, from an experience you are living in real-time.

New layers in reality.

JUST THE BEGINNING

When Google Glass becomes commonplace, everything will change

And this is just the beginning

RESULT

In 2012 the UK retail industry saw the collapse of 52 chains responsible for 3,936 stores and 48,080 staff.

The result of the internet, empty high-streets

OVERLOAD

The information technology and communications revolution has a down side: information overload and its close cousin, attention fragmentation.

An overload of information that craves us for silence and less choice

GENERATION GAP

The digital generation thinks and process information

fundamentally differently.

And gap between generations that has never been so big. The kids (Digital native) are fearless and parents (Digital immigrants) are clueless.

GETTING OLDER

The median age in Europe will increase from 37.7 years old in 2003 to 52.3 years old by 2050.

Demographics transforming: We are getting older.

NOT EVERYWHERE

India has more than 50% of its population below the age of 25.

But only in the west

MULTI-CULTURAL

12% of the UK population is from ethnic origin and will rise to 20% by 2051

The west becomes Multi-cultural,

HOUSEHOLD

There were 26.3 million households in the UK in

2011. Of these 29%consisted of only one person.

See the traditional family disappearing where single households are rising.

Irish women without kids earn 17% more than the typical male worker.

Women are the most powerful consumers in the west they now not only decide but now also earn the money.

NEW EQUALITY

31% of grocery shopping is being done by men, up from about 14% in the 1980s.

And genders are growing closer to each-other. As we see more male shoppers to. Men are becoming the new underclass.

EVERYWHERE...Peter ʻt Hoen | BR&DRETAIL THERAPY

Less than 15 percent of the Saudi Arabian national labor force comprised of women

HABITS

60% of US consumers do not know at 4 p.m. what they will have for dinner that night, and expect to

spend a total of about 30 minutes preparing, cooking and eating the meal, including clean up.

The world wise, time-poor consumer changes its consumer habits drastically in the on-the-go society.

RESULT

Obese people outnumber the hungry globally

With some dramatic consequences

CONSEQUENCES

Roughly one third of the food produced in the world for human consumption every year gets lost or wasted.. Wich is approximately 1.3 billion tonnes.

With some dramatic consequences Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tonnes — gets lost or wasted.

THE NEXT THING

We live in an expectation society, a society where we are constantly striving towards our next job, the next big thing, the next date.

Has a constant appetite for the next thing.

OWNERSHIP

A new way of living appears, in which access is valued over ownership, experience is valued over material possessions, and "mine" becomes “ours”.

A total new view on owning things. He want less and what he has is of better quality and owns it temporally. why shop when you can share? (Yerdle)

INDIVIDUALISM

We live in a culture where the primacy of the self and its satisfactions is every-thing.

And is more individualistic than ever before.

NEW ENTREPRENEURS

In the US, entrepreneurial activity increased by 60% in 2011.

The up-come of a new entrepreneurial class fueled by new economic dynamics, individualism and digital technology provides us with the phenomenon of small indie brands and retailers.

RETAILIZATION

The store design becomes in facts the key marketing tool in contributing to brand equity

and customer loyalty.

Finally our society is ʻretailizingʼ. Brands and institutes adopts shop as medium and retail techniques to connect with people, make them aware of something or shorten the consumer purchase cycle. The shops in the high streets are difficult to avoid for the consumer. You canʼt zap or click the shop away! The store becomes media.

Retail is fundamentally critical because no matter how hard you work at developing great products there is little point if you cannot connect them with your shopper.ʼ

STORYTELLING

Lars Thomassen Retailization: Brand Survival in the Age of Retailer Power

Retail is fundamentally critical because no matter how hard you work at developing great products there is little point if you cannot connect them with your shopper.ʼ Itʼs all about connecting by telling a story

WHO YOU AREPeter ʻt Hoen | BR&DRETAIL THERAPY

By knowing who you are

BEWAREPeter ʻt Hoen | BR&DRETAIL THERAPY

But beware it can go terribly wrong

YOUR BUSINESSPeter ʻt Hoen | BR&DRETAIL THERAPY

Whatʼs your business

OUT SIDERETAIL THERAPY Peter ʻt Hoen | BR&D

This story starts out side the store

RETAIL THERAPY Peter ʻt Hoen | BR&D

OUT SIDE

Nowadays It doesnʼt stop at the facade. Itʼs across all channels

PLANRETAIL THERAPY Peter ʻt Hoen | BR&D

Drawing a good plan is crucial for your story in store

CLEARPeter ʻt Hoen | BR&DRETAIL THERAPY

Making it clear is just as important

FUNRETAIL THERAPY Peter ʻt Hoen | BR&D

But keep it fun!

INSPIRERETAIL THERAPY Peter ʻt Hoen | BR&D

Inspire.

HELPPeter ʻt Hoen | BR&DRETAIL THERAPY

with a lot of inspiration

SURPRISEPeter ʻt Hoen | BR&DRETAIL THERAPY

Surprise.

INFORMRETAIL THERAPY Peter ʻt Hoen | BR&D

Inform.

ACTIVATERETAIL THERAPY Peter ʻt Hoen | BR&D

And activate.

STORY BEHINDRETAIL THERAPY Peter ʻt Hoen | BR&D

And tell the story behind the product.

DAILY RELEVANTRETAIL THERAPY Peter ʻt Hoen | BR&D

Always be daily relevant for the consumer.

CONSUMER POWERRETAIL THERAPY Peter ʻt Hoen | BR&D

Give the consumer power

GET THEM INPeter ʻt Hoen | BR&DRETAIL THERAPY

Get them in!

KEEP THEM INRETAIL THERAPY Peter ʻt Hoen | BR&D

And know how to keep them in.

HUMAN TOUCHPeter ʻt Hoen | BR&DRETAIL THERAPY

The Human touch. By putting the staff and the consumer in the center of the experience.

REVENGEPeter ʻt Hoen | BR&DRETAIL THERAPY

Or else..........Well they know how to take revenge!

REAL FANSPeter ʻt Hoen | BR&DRETAIL THERAPY

But if you do it right. You get real fans

FORMATPeter ʻt Hoen | BR&DRETAIL THERAPY

And this whole story have to be consistent in format

CHANNELPeter ʻt Hoen | BR&DRETAIL THERAPY

Through every channel.

DETAILSPeter ʻt Hoen | BR&DRETAIL THERAPY

And in every details.

Tomorrowʼs world is already here if you look close enough!

EXAMPLESPeter ʻt Hoen | BR&DRETAIL THERAPY

Hointer

Hointer is a mix of robotics, mobile technology, fashion and hassle-free shopping, all within a bricks-and-mortar store. When the shopper sees something he likes, you simply scans the QR code with the app. After scanning the item you want, you are prompted to choose a color and size. The app sends a message over the internet to a robotic system in the stock room. The correct style and size is located, and tension cables drop it into a basket in one of the shopʼs six large dressing rooms. The app tells you the specific dressing room in which you will find your jeans. If the jeans fit, you put them in a bag, scan your credit card and walk out the door.

Hointer is a store that combines technology and traditional shopping. When you see something you like, simply scan the QR code with the app. Youʼll be prompted with available sizes and once you select a specific pair, the jeans are dropped into a virtual shopping cart.

C&A Brazil brings social-media in-store by showing the likes of products in real life. C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each itemʼs online popularity.

C&A Brazil brings social-media in-store by showing the likes of products in real life.

House of Fraser

House of Fraser buy and collect concept store in Aberdeen is a 460 sq m store based in Union Square shopping mall. Unlike the brand's other stores, this store will not stock merchandise. Instead, customers will use iPads, computers and interactive screens to order fashion brands for home delivery or store collection.

House of Fraser buy & collect store, and off-line retailers offer on-line experience in store

Kate Spade

Kate Spade Saturdayʼs “shoppable windows” is a kiosks that combines pop up, shop window and virtual shopping. The checkout process simply requires entering a mobile phone number. A confirmation text is sent and following approval, a messenger will deliver the products within select NYC areas within an hour for free. Just like a take-out food order, payment happens upon delivery.

Vivid by B&Q

VIVID Homes by B&Q in Yishan Lu, Shanghai, is designed to tap into the burgeoning Chinese housing market by offering a hi-tech, multisensory home improvement journey like holographic 3d experience. The generation of newly affluent homeowners in China are not as enthusiastic about Do-it-Yourself as B&Q customers in traditional markets.

VIVID Homes by B&Q in Yishan Lu, Shanghai, is designed to tap into the burgeoning Chinese housing market by offering a hi-tech, multisensory home improvement journey. The generation of newly affluent homeowners in China are not as enthusiastic about Do-it-Yourself as B&Q customers in traditional markets, so the retailer has developed VIVID Homes to cater for a strong

Ardenreed

They made it easy for the busy consumer to pick out a custom suit by introduced the Tailor Truck. The truck can be followed via social media so you know when it will be near you. This truck contains a 3d scanner for super precise fitting. Once Arden Reed has the measurements, customers can order from the comforts of their own office or home. Which than will be delivered a the agreed place

Le fashion truck, Retail on wheels that pops up around the city. Their locations being announced via social media.

Urban Research

Urban Research, a fast-growing and popular fashion, home and lifestyle retailer, launched an experiment in Tokyoʼs Parco Ikebukuro that leverages enhanced virtual changing room technology to power a micro pop-up store. Called ʻWearable Clothing by Urban Research,ʼ the store is 7m2 and carries no stock. It allows customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customersʼ movements are represented fluidly on the screen in 3D and customers can use an integrated iPad to take pictures of themselves and share them with friends on social networks.

Amazon dash

Selling clothing online in Russia—the worldʼs most sprawling nation, spanning nine time zones—poses a logistical challenge like nowhere else. To make matters worse, the countryʼs postal service is widely considered unreliable. To overcome this problem Lamodaʼs introduced uniformed deliveryman bringing the clothes that customer orders, but he also waits for her to try them on, offers fashion advice, takes returns, and processes her payment on the spot.

Lamoda

Selling clothing online in Russia poses a logistical challenge like nowhere else. To make matters worse, the countryʼs postal service is widely considered unreliable. To overcome this problem Lamodaʼs introduced uniformed deliveryman bringing the clothes that customer orders, but he also waits for her to try them on, offers fashion advice, takes returns, and processes her payment on the spot.

Selling clothing online in Russia—the worldʼs most sprawling nation, spanning nine time zones—poses a logistical challenge like nowhere else. To make matters worse, the countryʼs postal service is widely considered unreliable. To overcome this problem Lamodaʼs introduced uniformed deliveryman bringing the clothes that customer orders, but he also waits for her to try them on, offers fashion advice, takes returns, and processes her payment on the spot.

Twiet.nu

Twiet.nu is a real life shopwindow for small on-line retailers. Webshops can rent a small box in the shopwindow to show their offering, being able to attract the attention of window shoppers. Each box also shows a QR-code, making it easy to access a webshop of your choice if you see something you like.

Twiet.nu is a real life shopwindow for small on-line retailers.

Pop-in@Nordstrom

Pop up@Nordstrom is an ongoing series of themed pop up shops meant to excite and intrigue the scustomer. Every Po-in is curated which is housed in a specially designed space in-store

Transport For London

Transport for London (TfL) has launched Old Street station as its first innovative retail destination with seven new pop-up shops opening. The pop-up shops will complement existing retailers at the station as TfL continues to broaden the retail offering available for customers using the transport network. With this move they hope to provide brands, designers, artists and entrepreneurs with easy access to prime retail environments in central London.

Boxpark

Boxpark opened in east London today and claims to be the world's first ever 'pop-up' shopping centre. Built entirely from recycled shipping containers, and located on trendy Shoreditch High Street. It is made up of 60 standard-sized shipping containers, which contains store of big brands mostly exclusively designed for this venue.

Boxpark, A Pop up shopping mall that delivers constant surprise by changing shops regularly and as a whole popping up somewhere else after 2 years.

The peopleʼs supermarket

Spar & The peopleʼs supermarket, a community owned and run supermarket formula backed up by Spar supermarket brand.

Spar & The peopleʼs supermarket, a community owned and run formula backed up by the Spar supermarket brand.

Budgens

FOOD from the SKY is a world first pioneering permaculture food growing and educational initiative on the roof top of Thorntonʼs Budgens supermarket.

Budgens community supermarket is growing food on its own roof

Negozio Leggero

The store Negozio Leggero is a concept offering ʻon tapʼ shopping, where food, household and personal products are served package-free. The Turin store has also established an ecological home-delivery service, using only bicycles. After the success of the first flagship, opened in 2009 in turin, the company decided to develop the format through franchising. Up to now, seven stores have been opened using this system

The store Negozio Leggero is a concept offering ʻon tapʼ shopping, where food, household and personal products are served package-free. The Turin store has alsoestablished an ecological home-delivery service, using only bicycles. After the success of the first flagship, opened in 2009 in turin, the company decided to develop the format through franchising. Up to now, seven stores have been opened using this system

Daily Table

The Daily Table, a grocery store and restaurant in Dorchester, Mass., that will offer inexpensive food considered 'unsellable' by regular grocery stores. Food available will include fruits and vegetables that are expired and repurposed food that will be incorporated into hot meals. Other items for sale will be products that are fine to eat but may have damaged packaging. The big idea is to make healthy food available for the working poor at the same price as fast food by using expired food.

Nudie jeans

The nudie jeans repair shop houses the first official nudie repair station where shoppers can have their old nudie jeans altered and repaired for free by denim specialist. the repair program fits into the brand's strive for a healthier and more sustainable consumption patterns

3DEA Store NYC host the future of fabrication. Everything you can buy is been printed on the spot. Including adult toys....

Converse

Converse Ink, Offering people mass customization by letting them creating their own Converse shoe in-store

Converse Ink, Offering people mass customization by letting them creating their own converse shoe in-store

Acure digital vending machine features a 47-inch touchscreen display with a camera mounted at its top. The sensory data is interpreted to recognize the sex and age of an individual who approaches the device, than displaying recommendations based on this data. Innovative for its use of targeted marketing through the visual analysis, 'acure' makes use of its 'intelligent marketing' system even when not in use by a customer, to display advertising imagery appropriate to the time of day, temperature, and season.

The smart vending machine that recognizes the weather and the consumer and give suggestions.

Kilo fascion

Kilo Fascion claims to be the worldʼs first ʻweigh before you buyʼ fashion store. All items are labelled yellow “good”, blue “better ” and pink “best “. No prices are displayed, only RRP retail prices.

Kilo Fascion sells designer clothes, accessories and home items by the kilo.

Clube amostra grátis

Clube amostra gratis is inspired on the principle of ‘sampling’ and ‘tryvertising’. The offers real sized items from health care to electronics, and allows consumers to take them home for free or simply trying some of them in store. In return they are asked to give feedback on these products

Clube amostra gratis. The store where you get everything free for feedback.

Bicqlo

Clothing chain Uniqlo and leading specialist consumer electronics player Bic Camera, opened Bicqlo. A colaboration handles practical issues like cost sharing but also positioned electronics more as lifestyle and fashion product.

Clothing chain Uniqlo and Bic Camera, a leading specialist consumer electronics player opened Bicqlo. This combination handles practical things like cost sharing but also positioned electronics more as lifestyle product.

Tommy Bahama

In Tommy Bahama flagship stores Shoppers will be able to buy one of the chain's signature tropical print shirts, then eat in their instore restaurant. Tommy Bahama has become a model for other retailers. It offers extra dimension to off line shopping not reproducable on the net. Its restaurant-stores generate 2½ times the sales per square foot of the apparel chain's regular locations.

Retailers are looking for ways to attract customers to their brick-and-mortar locations. In Tommy Bahama flagship stores Shoppers will be able to buy one of the chain's signature tropical print shirts, then eat in their instore restaurant. Tommy Bahama has become a model for other retailers. It offers extra dimension to off line shopping not reproducable on the net. Its restaurant-stores generate 2½ times the sales per square foot of the apparel chain's regular locations.

Walgreen

The new flagship store format of Pharmacy giant Walgreen is introduced to catering to busy, mostly female, professionals. To distinguish from their competitors the choice was fallen on food, like made-to-order sushi, a juice bar, self-serve frozen yogurt and even a small wine department.

Top 3 by Design offers a selection of products that both inspire and perform, the concept carries up to 3 products per category that are deemed the best in the world of design.

Top 3 by design

Top 3 by Design Offers a selection of products that both inspire and perform, the concept carries up to 3 products per category that are deemed the best in the world by merit of design. The customerʼs research has been done by the retailer, allowing the customer to trust that each product is of high quality, innovative and works!

Kochhaus

Kochhaus, Makes cooking convenient and fun by offering a cookbook style shopping experience. Kochhaus also offers cooking courses for the total food experience.

Kochhaus, Makes cooking convenient and fun by offering cookbook style shopping experience.

Story holds the point of view of a magazine with themes changes every six to eight weeks, changes like an art gallery and sells things like a store. The concept takes the editorial eye of a magazine and brings it to brick and mortar. The store is completely remodeled and remerchandised every 6-8 weeks to reflect current holidays, fashion trends or seasons.

826NYC

Brooklyn superhero supply is an initiative by nonprofit organization 826NYC dedicated to supporting students ages 6 to 18 with their creative and expository writing skills.

‘It is not the strong that survives, nor the most intelligent. It is the one that is most adaptable to change’

THANK YOUAND GET INSPIRED

twitter: https://twitter.com/plfhoen

blog: www.brandd.wordpress.com

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