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How we use sketches, prototyping tools and innovation games to collaborate with our customers and experience innovation breakthroughs at GetThere (Sabre). First delivered at the Big Design Conference in Dallas, TX 2013
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Prototype, Collaborate, InnovateHow we use sketches, prototyping tools and
innovation games to collaborate with our customers and experience innovation
breakthroughs!
Caleb
developingUX.comspeakermix.com/calebjenkins
@calebjenkins#bigD13
developingUX.comspeakermix.com/calebjenkins
@calebjenkins#bigD13
#UXmanager
I make userscry
The greatest challenge to modern software creation is …not creating what the market or customer wants or needs, when they need it…
Playing Games with our CustomersWays we understand them better…
Games for Fun
GetThereTravel Hero
Games for Learning
Gameification
GameificationAdding gaming elements
to otherwise non-gaming tasks.
(Checking in, LinkedIn, Badges)
Gameification
games that do work
(for getting work done)innovationgames.com
games that do work(set up -> Play ->
Debrief)
CustomerAdvisoryBoard
I loved the horse trading!
I feel like I’m
winning at Wall Street!
Buy a Feature
innovationgames.com
Protips for getting started:
Get the BookWork with experienced facilitators
Get started!Find people to practice with Don’t call them games
Secrets of Sketching
#1 Supplies
#2 Everyone sketches
#3 Quick
#3 Quick
Principles of Prototyping
What’s the difference between theory and practice?
-Albert Einstein
What’s the difference between theory and practice? In theory they are the same. In practice, they are not.
Fidelity… is not the issue
Understand your audiencesimulate functionality
LoFi
LoFi
LoFi
LoFi
LoFi
LoFi
HigherFi
12:38
HigherFi
12:38
HigherFi
12:38
HigherFi
12:38
Prototypes
Know your Audience
Testing Interactions not Fidelity
Creative process – one builds on another
Focus on what you need to focus on… fake the rest
Tools forPrototyping
Just Click Through Screens
Advanced’ishDisable Manual Clicking
Protip: Make your first slide the OS’s launch Screen
Hyperlink from Objects
User Storyboard Widgets
User Keynote for iOS FTW
Tell Your Story
other considerations
Mac / Windows
Dislocated Teams
Rapid AdoptionPublishability
Reusable Code
developingUX.comspeakermix.com/calebjenkins
@calebjenkins
PROACTIONM E N T O R S
PrototypeAll The Things!
GetThereUser Experience Team
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