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Does meeting your organization's goals and mission depend on effectively integrating data visualization into your communications? Does gaining buy-in for the ideas your brand stands for hinge on the quantitative facts behind the story? Do you struggle with turning endless streams of complex data into useful and actionable information? Learn the fundamentals of data visualization—it's history, how it works and best practices for maximizing its impact on your organization and mission through your communications—in this presentation unveiled at The Grant Managers Network 9th Annual Conference in 2014. Matt Schwartz, Founder and Director of Strategy at Branding & Interactive Agency, MSDS shares insights on data visualization gained over 14 years of designing branding and user experience for nonprofits and universities, including: • A Brief History of Dataviz • The 2 Key Audiences You Need to Connect With • The 3 Primary Intents & Usages of Data Visualization • Dataviz Do's & Dont's • Tying It All Together: A Case Study You'll walk away with a new perspective into how dataviz can help your brand turn complex dynamics into a powerfully simple story—creating a deeper understanding of the issues, delivering fresh insights, and ultimately generating action.
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Designing A New Way Forward
No More Noise! Communicating Effectively Through Data Visualization
Hello From NYC!
How Will We Be Spending Our Time?
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History of Dataviz Audiences & Intents Dos & Don'ts Case Study Summing Up Discussion
A Brief History of Data Visualization
PART ONE
Babylonian Map of the World, the oldest known data visualization
600 BCE 1939 Today
600 BCE 1939 Today
Willard C. Brinton pens the defining work on data visualization
The information age: data visualization of Tweets across the globe
600 BCE 1939 Today
Data Visualization: Audiences & Intents
PART TWO
Understanding Your Audience
Lay Audiences
• Limited experience in related field
• General awareness of underlying issues
• Basic familiarity of data visualization
Expert Audiences
Extensive experience in related field
In-depth understanding of underlying issues
Advanced facility with data visualization
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The Three Primary Intents of Dataviz
RESEARCH
COMMUNICATIONSANALYTICS
RESEARCH
Google Spreadsheet: OECD Factbook 2012
Google Public Data Explorer: OECD Factbook 2013
Wired Magazine: “What a Hundred Million Calls to 311 Reveals about NYC
ANALYTICS
Google Analytics
Google Analytics: Dashboard
Campaign Monitor Analytics
Tableau: Dashboard
COMMUNICATIONS
Pollution Atlas: Data-Centric Communication
Dropout Epidemic By The Numbers: Narrative-Influenced Communication
Some Do’s & Dont’sPART THREE
Tying It All Together The Yale Environmental Performance Index www.epi.yale.edu
PART FOUR
Summing UpPART FIVE
Best Practices
KNOW YOUR AUDIENCEEffective data visualizations cater to the audience, so it’s important to understand where your audiences fall on the lay person / expert spectrum.
SIMPLER IS BETTERDon’t overcomplicate your visualization; the simpler you keep things, the more efficient the visualization will be in getting a point across.
CONSISTENCY = LOGICA consistent design system of colors, fonts, illustration and charts helps audiences navigate the visualization and speeds comprehension.
RESPECT THE DATAAccuracy is critical when translating data into a visual language, but it’s also important to ensure that underlying meaning isn’t lost in translation.
Top-Level Takeaways
• Data Visualization is not new, but it is enjoying a renaissance
• Dataviz helps us research and achieve a deeper understanding of abstract phenomena that can’t be easily explained
• Visual analytics help us to synthesize data dynamics and understand complex systems through different lenses
• Dataviz communications help us translate data into more compelling stories to wider audiences, raising awareness and generating action
• Effective Data Visualization best practices balance the need for visual interest to engage audiences, while maintaining respect for the data.
No More Noise! Get in Touch
Designing A New Way Forward
Matthew Schwartz Matthew.Schwartz@ms-ds.com 212-925-6460 ext. 124 On Twitter @msdsbranding www.ms-ds.com
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