View
2.265
Download
18
Category
Preview:
DESCRIPTION
Citation preview
Multimodal Semiotics.The Importance of Visual Communication and Interaction.
Dienstag, 10. August 2010
Outline
1. Context
2. Thesis
3. Reading Multimodal Texts
1. Modalities
2. Approaches of Analysis
4. Case studies
1. BooneOakley
2. The Guardian: War Logs
3. Driving Game (NYT)
4. Alice in wonderland
5. Sources
Dienstag, 10. August 2010
Current tendencies influencing digital content production
Rethinking Browser and Data Storage
Desktop-Application-Flow of Web Services (AJAX, HTML5)
Supply, Policies and Control (App-Store)
Advertising (iAds) and monetarizing (Flattr)
Application Web,Multimodal Content and Interactions, APIs
Dienstag, 10. August 2010
Thesis
The production of content and information architecture is not exhausted in structuring information.
The meaning of texts is determined by more than verbal, visual and interactive elements.
Visuality ≠ Decoration
Digital Content > Visuality + Verbality
Dienstag, 10. August 2010
Modalities of (current) Online and Mobile Media
VISION: Fonts, Images, Colors, Layout, Brightness...
AUDITION: Sound, Speech, Music ...
TACTITION: Vibrating, Pressure, Gestures
EQUILIBRIOCEPTION: Balance
Dienstag, 10. August 2010
Meaning of visual texts
tied to the context of the recipient
production of knowledge
grammar is defined by culture and social life
heavily uncodified and often subtile
analyzed in a bunch disciplines
Dienstag, 10. August 2010
Concepts
Discouse
“a set of statements that articulate a particular way of thinking, feeling and being in the world” (Cranny-Francis, 2005, P. 41)
Genre
“it enables us to understand the kinds of meanings users do generate from them [the texts]” (Cranny-Francis, 2005, P. 41)
Intertexuality
“enables us to understand how the web site relates to other visual genres - not simply formal, but also in terms of (potential) meanings.” (Cranny-Francis, 2005, P. 43)
Dienstag, 10. August 2010
CASE STUDIES
Dienstag, 10. August 2010
BooneOakleyhttp://www.booneoakley.com
Dienstag, 10. August 2010
BooneOakley
multiple
drawing style + childish storytelling
message: min. efforts, max. effect
navigating through timeline
embedding and other youtube-features
Dienstag, 10. August 2010
Afganistan War Logshttp://www.guardian.co.uk/world/the-war-logs
Dienstag, 10. August 2010
War Logs
Access to Source-Data / Documentation
Interactive Mapping
Timeline
Datajournalism: Presentation of Statistics
Meaning of Statistics: Non-emotional, rational approach to war events. Subtile Opinionmakings.
Dienstag, 10. August 2010
Ludic Journalism/Storytelling
(1) Driven to Distruction (NJT) http://www.nytimes.com/interactive/2009/07/19/technology/20090719-driving-game.html
(2) Alice in Wonderland (iPad-App)http://www.youtube.com/watch?v=gew68Qj5kxw
Dienstag, 10. August 2010
Sources
Cranny-Francis, A. (2005): Multimedia: texts and contexts. London: SAGE.
Foucault, M. (1969) The Archaeology of Knowledge. London: Routledge.
Halliday, M. A. K. (1978) Language as social semiotics: The social interpretation of language and meaning. Maryland: University Park Press.
Kress, G., and T. van Leeuwen (1996) Reading Images: The Grammar of Visual Design, London: Routledge.
Kress, G., and T. van Leeuwen (2001) Mulitmodal Discourse: The Modes and Media of Contemporary Communication. London: Arnold.
Mitchell, W. J. T. (2005) What do Pictures Want? The Lives and Loves of Images. Chicago: University of Chicago Press.
Morville, P. / Rosenfeld, L. (2006) Information Architechture for the World Wide Web 3rd Ed., Sebastopol: O’Reilly.
Dienstag, 10. August 2010
Recommended