Mediadesign HS Modedesign S 2012

PatchworkPlanet

Contents:

Problem Definition

A Comparison of Problems and Results

Designs

Bibliography

Global balance ofwealth and power:

Problem Definition

Global balance of power has shiftedAsia has

experienced a rise in power and prominence

West: plagued by slower rates of growth and consumption

Aging populationsObesity

Expensive medicine

Resource shortages

countries, regions guard their technologies and resources jealously, refusing to share sustainability know-how with other countries

Policy direction:

geopolitical tensions

Decarbonistation in the EU strict carbon tax, pricing regime, carbon tarifs on imports

US and EU are not needed for China, or other „nouveau riche“ economies anymore

governments protect their „national champions“

(each countries biggest company)

Natural disaster in low- income countries aid agencies continue to help, but no global framework

Responses to climate change:

limited access to global market high resource prices new spins and old materials

Material

priorisation of land use for food and energy corps

pressure on cottonproduction (cotton = luxurious fabric)

National Results

localised supply chains

more local production and consumption

regional fashion, inspired by religion and cultural ideas

materials like

Cow milk fibres Linen Hemp Wool Leather

All are traditional and in Germany usable materials

Flax / Linen

Industrial Hemp

Wool

Cow Milk Fibre

large global businesses still exist, but competition of local companies much higher than before

Most succesfull companies devolve their identity into a number of smaller, local brands

Business Landscape

companies with a long local heritage are strongest Consumers are often extremely patriotic

consumers expect highly seasonal and fast fashion

consumers still aspire to own more goods

Consumer Behaviour

styles are tucked, strapped and zipped different looks in one can be created changing is easy and fast

unique, individual

Re-knit

Re-use celulose

Re-use wool-fibres felt

Recycling

waterless washing machines

Materials / coatings that reduce need for washing and ironing

re-printable shirts printable, removable foils highly personalized fashion

DesignsOutfit 1

The Jacket has draw-cords on both sleeves to variate sleeve length

Magnet buttons are sewn in the jacket to close it

The short dress has adjustable draw-cords above the hips

Waistline and hips look more feminine

Outfit 2 The neckline looks like a blouse and the shape is quite simple

Changeable look because of the draw-cord at the front centre

Outfit 3

A layered feminine dress

The fabric is draped across the breast with a draw-cord across the front centre

With the draw-cord you can change the silhouette from tight to wide

Outfit 4This blazer has draw-cords on both sleeves to variate the sleeve length

Magnet buttons close the blazer quickley

At the waist line are two draw-cords to regulate the blazer length too

This long dress is advantegeous for women with big legs

Inspired by traditional german clothes

It has a low neckline and a draw-cord below to change the neckline length

It is a long dress, but the length is changeable too

Bibliography

Financial times, germany, www.ftd.de

http://www.sachsenleinen.de/index.php?id_kat=4&sprache=de#

http://www.climateactionprogramme.org/analysis/what_to_wear_the_rise_of_sustainable_fashion/ - climate action, assisiting business towards carbon neutrality

All-Forum_of_the_future-fashion_Futures_2025.pdf

www.hanffaser.de

www.qmilk.eu