Machiavellian Manipulation - Chris How for UX Brighton July 2017

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A Machiavellian masterclass in manipulation

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Chris How UX Consultant @chrishow

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MANIPULATION muh-nip-yuh-ley-shun noun

1. the action of manipulating something in a skilful manner.

2. the action of manipulating someone in a clever or unscrupulous way.

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Persuasion

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Manipulation

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Before we go any further . . .

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8 techniques for manipulation

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1/8

Hand over the story

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2/8

Promote the compelling person

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3/8

Hijack the hippo

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4/8

Repeat the mantra, repeat the mantra, repeat the . . .

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5/8

Frederick’s great potatoes

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6/8

Lettuce gardening

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7/8

Play on vanity& fear

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8/8

Stories vs statistics

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Hand over the story Promote the compelling person Hijack the hippo Repeat the mantra Fredrick’s great potatoes Lettuce gardening Play on vanity & fear Stories vs statistics

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FOR DESIGN SAKEGO MANIPULATE

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