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Presentation of MRPFor Master of Design:Strategic Foresight & Innovation

OCAD UniversityToronto, December 2011

Beverly Dywan

What informed the research: reality check

Museums are facing economic, technological and societal pressures

This may affect their continued existence

Museums are mitigating this through innovative programs and other strategies

Key change: museums are moving into the virtual world with collections online

And letting go of authority is a concern

Let Me In:Transforming Engagement at the Museum

Methods

Literature review

Media review

Expert interviews

Let Me In:Transforming Engagement at the Museum

What is a museum?

Benefit to society:• diverse informal education• material culture• social & participatory

Let Me In:Transforming Engagement at the Museum

What is a museum?

Network

Let Me In:Transforming Engagement at the Museum

Museums are trustworthy

“On the Internet, no one knows you’re a dog.”Let Me In:

Transforming Engagement at the Museum

The museum visit: objects

ObjectsLet Me In:Transforming Engagement at the Museum

The museum visit: the tour

Let Me In:Transforming Engagement at the Museum

The museum visit: the building

ROM

Let Me In:Transforming Engagement at the Museum

The museum visit: objects

[prosumers]

Let Me In:Transforming Engagement at the Museum

The museum visit

Let Me In:Transforming Engagement at the Museum

The museum visit

Building

BMW GuggenheimCentre Pompidou, Paris

Let Me In:Transforming Engagement at the Museum

Why change? : Influencers

$

Let Me In:Transforming Engagement at the Museum

Engagement happens when:Making meaning:

Notice the symbolic swirls of paint

Let Me In:Transforming Engagement at the Museum

Making meaning: context

This was Van Gogh’s last painting before he committed suicide

Let Me In:Transforming Engagement at the Museum

Engagement happens when:humour

Let Me In:Transforming Engagement at the Museum

Engagement happens when:Engagement from the Commons

British Museum site Wikipedia articles about the British Museum

Let Me In:Transforming Engagement at the Museum

Engagement happens when:Topicality

Let Me In:Transforming Engagement at the Museum

Now happening:Crowd sourcing

Case by Case steve.museum

Let Me In:Transforming Engagement at the Museum

Now happening:Websites

Let Me In:Transforming Engagement at the Museum

Now happening:Games

Let Me In:Transforming Engagement at the Museum

Museum business:

CurrentOrganizational

structure

Let Me In:Transforming Engagement at the Museum

Museum business:

InfluencedOrganizational

structure

Let Me In:Transforming Engagement at the Museum

Museum business:Analytics

Let Me In:Transforming Engagement at the Museum

Solutions:Meta Connections

Let Me In:Transforming Engagement at the Museum

Solutions:Occupy conversations

Let Me In:Transforming Engagement at the Museum

Solutions:The Cult of the celebrity

Let Me In:Transforming Engagement at the Museum

Solutions:Kid connection

Let Me In:Transforming Engagement at the Museum

Solutions:Get out of town

Let Me In:Transforming Engagement at the Museum

Solutions:Meta linking

Let Me In:Transforming Engagement at the Museum

Let me in:

Transforming

Engagement at

the Museum

Let Me In:Transforming Engagement at the Museum

Presentation of MRPFor Master of Design:Strategic Foresight & Innovation

OCAD UniversityToronto, December 2011

Beverly Dywan