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Presented at the LeNS: Sustainability in Design NOW! conference in Bangalore - September 29, 2010
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An innovation approach for sustainable product and PSS
development
Kara Davis, Pinar Öncel, Qingqing Yang
SSD – Strategic Sustainable Development
UCD – User Centered Design
Agile – A management philosophy often used in manufacturing and
software development
APPROACHCOMPONENTS
productsand related
services designed by organizations
for society within the
ecosphere
SYSTEM
SYSTEM
SUSTAINABILITYPARAMETERS
The Four Sustainability Principleswww.thenaturalstep.org
What throws the system out of balance?
SUSTAINABILITYPARAMETERS Fundamental Human Needs
- Manfred Max-Neef
• Subsistence• Protection• Affection• Creativity• Identity
• Freedom• Understanding• Participation• Idleness
IDENTIFYING NEEDS and BARRIERS
SYSTEM MAPPING
Causal Loop Diagram with emphasis on how improved machine performance (e.g. reduced moving weight) could reduce energy use, thereby indirectly both (i) increasing customer demand for water jet cutting and (ii) decreasing CO2 emissions and its related contribution to climate change. (Byggeth et al. 2007)
BUSINESSPARAMETERS
Maintain and Gain Market Share
Plan-basedapproach
Agileapproach
INTEGRATED DESIGN TEAM
client
partner
manager
industrial designer
engineer
marketing
other
stakeholders?
• supply chain• R&D• production• distribution…
MANAGING COMPLEXITY
plan
plan
do
do
STEPPING STONES to SUCCESS
MANAGING COMPLEXITY
stay open to new opportunities
quickly adapt to change
manage risk
MANAGING COMPLEXITY
reflectadapt
reflectadapt
MANAGING COMPLEXITY
develop related services, new versions of products, collect and respond to feedback.
CONTINUOUSIMPROVEMENT
services
products
Sustainability Program at BTH: http://www.bth.se/sustainability
Our Complete Thesis: http://bit.ly/pssinnovation
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