Kickstarter Game Thinking Teardown

Game Thinking TEARDOWN

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

what is

Game Thinking?

3 Powerful Techniques that supercharge innovation

Mobilize your Super-fans find & leverage your high-need, high-value early customers

1

Create something that a few people

love - even if most people don’t get

it right away

Paul Buchheit Partner, Y-Combinator

find & leverage

your super-fans

then expand

from that base

Start with a Learning Loop “find the fun” with a skill-building

feedback loop 2

Fun is just another word for learning

Raph Koster author, A Theory of Fun

the best MVP is your Core Learning Loop

Play-test your idea to life tinker, prototype & assume your first

idea might not be right

3

What We Offer

resources workshops coaching

design servicesPeter Drucker

The best way to have a good idea is to have

lots of ideas

Linus Pauling Scientist

don’t fall in love

with an idea;

fall in love with

solving a problem & learning from

your customers

Game Thinking Teardown

strong vision, cross-functional team

We succeeded because we said “No” to the tempting quick wins that strayed outside of our core vision - and focused on what really mattered.

Cindy Au Kickstarter community manager 2009-2014

is for Enthusiasts

Discovery

Onboarding

Habit-Building

Mastery

Player’s Journey

is for Enthusiastshow does my customer’s end-to-end experience

Discovery

Onboarding

Habit-Building

Mastery

evolve over time?

is for Enthusiasts

Discovery

Discovery is for VisitorsIs this right for me? What’s the value proposition?

Social Discovery via friends & followers

is for EnthusiastsOnboarding is for Newbies

Discovery

Onboarding

How do I learn the ropes? When do I start getting value?

is for EnthusiastsExploratory Onboarding with layers of engagement

is for EnthusiastsHabit-building is for Regulars

Discovery

Onboarding

Habit-Building

What pulls me back? What am I getting better at?

is for EnthusiastsEngaged Habitsrooting for your project(s) to succeed

is for EnthusiastsMastery is for Enthusiasts

Discovery

Onboarding

Habit-Building

Mastery

How can I leverage the skills & knowledge I’ve built?

is for EnthusiastsHeading to Mastery deepening relationships, getting special perks, betting on projects that get funded & ship

is for EnthusiastsOnboarding for Creators

is for EnthusiastsHabit-building for Creators

engaged trigger

is for EnthusiastsMastery for Creators

funded!

is for EnthusiastsMastery leads to greater impact

Learning Loop

Explore Campaigns watch videos, browse

rewards, see who’s funding what

FUNDERS

Something New that I’m

passionate about

Check Campaign Stats

Donate choose a reward level and make a donation

Share tell your story &

support the campaign

Repeatable, pleasurable activity that satisfies an internal urge or need

Explore Campaigns watch videos, browse

rewards, see who’s funding what

Something New that I’m

passionate about

Internal Trigger

Repeatable, Pleasurable Activity

Donate choose a reward level and make a donation

Share tell your story &

support the campaign

Repeatable, pleasurable activity that satisfies an internal urge or need

Simple Feedback promotes learning & competence

Explore Campaigns watch videos, browse

rewards, see who’s funding what

Something New that I’m

passionate about

Feedback: join the community

Donate choose a reward level and make a donation

Share tell your story &

support the campaign

Simple Feedback promotes learning & competence

Progress, Investment & Engaged Triggers pull people back

Explore Campaigns watch videos, browse

rewards, see who’s funding what

Something New that I’m

passionate about

Check Stats Sharing & Campaign

Deepen Investment at the right moment

Donate choose a reward level and make a donation

Share tell your story &

support the campaign

Engaged Trigger

Progress, Investment & Engaged Triggers pull people back

Learning Loop

Creators

Read & Answer Messages

engage with your community

How’s my Campaign

Doing?

Check Campaign Stats

No More Messages Need my attention

Create New update, reward level,

social media post

Read & Answer Messages

engage with your community

No More Messages Need my attention

Engaging activity that satisfies an internal urge or need Create New

update, reward level, social media post

Repeatable, Pleasurable Activity

How’s my Campaign

Doing?

Internal Trigger

Engaging activity that satisfies an internal urge or need

How’s my Campaign

Doing?

Read & Answer Messages

engage with your community

No More Messages Need my attention

Simple Feedback

Simple Feedback System promotes learning & competence

Create New update, reward level,

social media post

Simple Feedback System promotes learning & competence

How’s my Campaign

Doing?

Read &Answer Messages

engage with your community

No More Messages Need my attention

Progress & Investment

Progress, Investment & Engaged Triggers pull people back

Check Campaign

Stats

Engaged Trigger

Create New update, reward level,

social media post

Progress, Investment & Engaged Triggers pull people back

total raised

amount left to raise

days to go

# of backers

Cooperative Mechanics

Cooperative Mechanics

Game Thinking Design Tips

Game Thinking Design Tips1. a strong vision helps you say “no”

Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop

Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity

Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity

Game Thinking Design Tips1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity 5. Use spotlights to showcase excellence

Cindy Au on how collaboration fueled Kickstarter’s growth

ready to innovate faster and smarter with

Game Thinking?

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$2K/ticket

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WORK WITH ME

PRIVATE WORKSHOP

PRIVATE CLIENT

LIVE TRAINING EVENT

EARLY-BIRD DISCOUNT

$25K+

$5-10K/month

$2K/ticket

$995

WORK WITH ME

PRIVATE WORKSHOP

PRIVATE CLIENT

LIVE TRAINING EVENT

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