Interaction15 Redux

North American Local Groups IxD15

@RikkiTeeters @Tonia

IxDA North America – By the Numbers

+8 New Groups

84 Total Groups

56 Recently Active Groups (last 3 months)

~12,978 Active Members

EmpathySocial Good

The Future of ExperienceEvolution of The Industry

Designer as Change AgentImportance of ResearchScreenless Interaction

Contextual DesignBig Data Ethics

Wearables

Projects With Personas Have A4x Greater ROI

Outdated Progressing Modern

Scope Ad Hoc /Digital Only

Multiple Digital Touchpoints

End-to-End Experience Design (Digital + Physical)

Strategy Absent Gather Requirements

Experience Strategy + Roadmap

Research Basic Usability Testing

Iterative Testing & Ethnography

Qualitative + Quantitative Research

Design Wireframes + Sitemaps

Sketch to High-Fi Process

Sets and Governs Experience Standards

Staffing GeneralistsSpecialized Roles: Research, IxD, IA,

Prototypers

Executive Leadership + Centralized

Strategy

Always Keep YourBrain On A Low Simmer

Every Week Your Brain And SoulNeed To BeReset

Be Weird.Be Unusual.Be Creative.

That’s What WillSave You

Don’t Be Afraid To Learn How To Build

Only When You CanPredict Gravity CanYou Start To Defy It

We Didn’t Want To Add Another Screen To The Park

As Designers, Our Job Is To MakeThe Technology Disappear

So Humans CanStart Being HumanAgain

The Internet NeedsTo Become Invisible

The Next Stage Of Computing Is About Emotion

Digital Is Going Analog

Important People Have Important Things To Do

Never Start MeetingsWith an Apology

Never ExplainWhat the Client Can See In Front of Them

“We are looking for design approval.”

You Are Too BusyTo Take Notes

Do Not Ask ClientsFor Design Feedback

Keep Your ClientsFocused on How You Are Meeting Their Business Goals

If You Did It RightIt Will Look Like ItHas Always Existed

2

Let Us Bring Our Thoughtful Optimism And Talent For Asking Meaningful Questions

To Challenge Structural Injustice And Build A Better Future.