Indian Motorcycle - Auto Expo

Stall Layout Plan for Auto Expo 2015

Presentation Outline

• Objective

• Concept Note

• References collected

• Elements List

• Layout Plan – Top View

• Layout Plan with references and placement details

Objective..

• Conceptualize and design the Indian Motorcycle Booth for Auto Expo 2015

• Replicate the retail store format of Indian Motorcycle

• Space should serve both purpose , which are.. Product display & Sale Point.

References & Inspiration for stall design

Top View Layout Plan

Back Wall Plan

Discussion & Sales Area

Bike will be replaced by Thunder Stoke Engine

Sales Area

Cogwheel wall fixed behind sales area with cove effect along with Headdress Logo with backlit effect.

Please refer the back wall design only

Display Area

Suspended customized wall made up of COGWHEELS.

Display Area

Customized Sign made of Bike’s Body outline with backwash effect

Apparel FSU

Customized FSU in shape of Fender to display Indian Motorcycle Apparel range.

Light Fixtures

Dome Light Fixture for discussion area and sales table

Customized light fixture for product display area Cove Light Fixture for collage

Pattern wall

Thank You !