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Talk from ConveyUX Feb 5, 2014 Seattle. Why we conduct content audits, considering content as part of an ecosystem, types of audits. Special considerations for multichannel auditing and considering connections between all your content channels.
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Misty Weaver Building Sustainable Content
Strategy from the Holistic Content Audit
#ConveyUX @meaningmeasure
http://www.informationr.net/ir/10-1/paper210.html
Cognitive Work AnalysisOnion ModelFidel, Pejtersen
Community HAPPENS
Public
Audience
Direct Contact
Organization
Community
Premise 1Content audits help us build a
content strategy
Successful content strategy is sustainable
http://bit.ly/1ff1ldr
http://bit.ly/1bpuq5w
Content Lifecycle, Rahel Bailie
Premise 2 Content exists in an
ecosystem; Holistic audits help us
understand our relationships in that
system
“parts of something as intimately interconnected and explicable only by reference to the whole”
“Holistic?”You might say • Multichannel• Cross-Channel • Omnichannel • Pervasive• Internal and External Communication
Premise 3
Knowledge is Power “when you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger” – Sara Wachter-Boettcher
What makes you want to cry?
THAN DO A CONTENT AUDIT
http://bit.ly/1e84opR
Audits support content strategy through• Goals• Users • Standards• Best practices• Connections• Conversations
Are you• Meeting your goals?• Finding gaps?• Fulfilling needs?• Different enough?• Doing too Little?• Doing too Much?• Where? Where are you?
There’s more than one way to peel an onion
There’s the content close to
your heart
Then, there’s
everybody else
Choosing your audit type, scope and scale.
Quantitative
spreadsheet
HOW much?
http://content-insight.com/
http://www.adaptivepath.com/ideas/doing-content-inventory/
Inventory Example
Technical
You need double vision
Social
Competitive
Reasons to love a competitive audit
Qualitative
This could take all our lives
http://bit.ly/1eh0YzH
Multichannel
Credibility ClarityConsistency
Windows
Doors
All ends with beginnings
Thank you, I am Misty Weaver
@content_insight@meaningmeasure
www.linkedin.com/in/mistymelissaweaver
Content Audit Articleshttp://www.content-insight.com/http://
www.content-inventory.com/
Virtual Coffees arranged via Skype
Google+#ConveyUX @meaningmeasure
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