How Designers Fail

HOW DESIGNERS

FAILWREN LANIER // @HEYWREN

Things got really busy, really fast

#FAIL

Great UX requires more than deliverables

We fail to take initiative

You are responsible for your design process

Don’t wait for an invitation to do the work you want

1. Briefly describe what this feature will do.

2. Why are we building this?

3. What do we want to learn from this?

4. How will we know if we're successful?

Minimum Viable Kickoff Meeting

Look for opportunities to improve everything

We fail to include learning in every project

https://medium.com/@joulee

The Junior Designer

https://medium.com/@joulee

The Senior Designer

Think of your designs as experiments

Hypothesis:

We can improve the Latest Activity UI by removing the List View option and adding better filters and more accurate metadata

Design Experiment:

Remove the List View and replace with filters on user and recording type

Measurement:

• Analytics — use of the new filters

• Positive comments about new filters

• Complaints from users about loss of List View

Reduce your risk of failure by focusing on learning

We fail to share UX with others

Make your entire team part of the UX process

Share your work early and often

Giving up controlcan be very difficult

What will you do to be a better designer?

THANK YOU!http://wrenlanier.com

@heywren