Hero-You're creative

You’re creative.Right?

“Creativity is the sudden cessation of

stupidity.”

You’re a designer.

You’re a designer.So what do you do?

You solve iIproblems.

Brand MarketingDesign+ +

New marketing is solving brand problems

by solving people problems.

Marketing and advertising has to change from saying things at people, to doing things with and for people.

Gareth Kay, Goodby Silvertein & Partners

From ideas that are content, to ideas that

create content.

From ideas that are things, to ideas that

do things.

How?

Design Thinking

Design Thinking(look it up)

"Design thinking is a discipline that uses the designer’s sensibility and process to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

Tim BrownIDEO

A person or organization instilled with that discipline is constantly seeking a fruitful balance between reliability and validity, between art and science, between intuition and analytics, and between exploration and exploitation. 

Tim BrownIDEO

The greatest challenge to any thinker is stating the problem in a way that will allow a solution.

G.B. Shaw(random picture of old white guy.)

How to do good work.

Find Collaborators

Copywriters•Read the copy.

•Read Hey Whipple by

Luke Sullivan

Designers•Look around you.

•Find reasons to work

with others

Web Developers•Learn their language.

•Know best practices.

Plannners /Strategists•Be your own.

•You’ll probably suck.

Clients•Bring them in.

•A transaction of value

not just service.

“Always work with craft and intent.”

The effort and struggle to create simplicity and grace lives on in the work like a soul. 

Bob Bewlitt(via Luke Sullivan)

Thanks.Jeff Mason

jeff@herodesignstudio.com

@herostudio