General Assembly 6-hour UX Design Hackathon

My Beats

Problem Personas User Journey Conclusion Solutions

The Problem

Challenge: Music + Easier way to source

Our Interpretation of the Challenge:

People want even more personalized, curated music recommendations but current discovery tools have limited effectiveness.

Problem Personas User Journey Conclusion Solutions

Spotify’s Current Recommend Tools

*we also analyzed Pandora, Grooveshark, Rdio, Songza, and other recommendation engines

Discovery

Radio

Browse Plug-ins

Social

Problem Personas User Journey Conclusion Solutions

Radio

Problem Personas User Journey Conclusion Solutions

Browse

Problem Personas User Journey Conclusion Solutions

Social

Problem Personas User Journey Conclusion Solutions

Discover

Problem Personas User Journey Conclusion Solutions

Our Solution: Spotify 2.0

Give users ULTIMATE customization power

=> Replace “Discover” with “My Beats”

Problem Personas User Journey Conclusion Solutions

Website & Mobile

Mobile first:

62% of adults 25-34 own smartphone 54% of 18-24 & 35-44 year olds own smartphone 63% listen to music on smartphones

Problem Personas User Journey Conclusion Solutions

College

Adoption curve: FAST Age: 21 Gender: Male Profession: College student Income: Medium Interests: sports, music, technology Digital interactions: Facebook, Twitter, Instagram, Forums Physical interactions: going to movies, restaurants, conferences and meetups Music interests: concerts, live music, Spotify premium user, music discovery

Problem Personas User Journey Conclusion Solutions

Teenager

Adoption curve: FAST Age: 15 Gender: Female Profession: High school student Income: Low Interests: music, cheerleading, social life Digital interactions: Instagram, Pinterest, Snapchat, Tinder Physical interactions: shopping, going out, Music interests: concerts, music discovery, festivals

Problem Personas User Journey Conclusion Solutions

Young Adult

Adoption curve: FAST Age: 28 Gender: Female Profession: Digital Media Marketing Mngr Income: Medium High Interests: music, foodie, traveling Digital interactions: Yelp, Twitter, Pinterest, Instagram Physical interactions: out to bars, long work days, social gatherings Music interests: live music, music discovery, blog

Problem Personas User Journey Conclusion Solutions

User Journey

Open Spotify

Go to “My Beats”

Input relevant categories

Save the search

Click to generate a

song

Slide the importance

Problem Personas User Journey Conclusion Solutions

Initial design mock-ups

Problem Personas User Journey Conclusion Solutions

Solutions

PDF

Problem Personas User Journey Conclusion Solutions

Personalized, customized song recommendations easily obatined from

web and mobile

My Beats

My Stations +

Get started by creating a new station.

Rolling Stones Station

MOOD

ACTIVITY

ARTIST

GENRE

SONG

Rolling Stones Station

MOOD

HAPPY

SAD

RELAXED

ANGRY

Set Ratio

25%

Rolling Stones Station

HAPPY25%

ACTIVITY

ARTIST

GENRE

SONG

My Stations +

NameFunny, Running, Rolling Stones

Yippee stationFunny, Running, Rolling Stones

NameFunny, Running, Rolling Stones

NameFunny, Running, Rolling Stones

Rolling Stones Station

Rolling Stones Station

COUNTRY, JAZZ...

RUNNING

JAY-Z

HAPPY

25%

25%

25%

25%

Rolling Stones Station

ARTIST

Set Ratio

25%

Rolling Sto

Rolling Stones

Rolling Thunder

Rolling Stones StationX