Empty Exclamations

• 1.WHEREDO YOU CONSTANTLY HEAR THINGSYOU NEVER THOUGHTYOUD HEAR?

2. WHAT PLACE IS ALMOST ASUNPREDICTABLE AS IT IS EXCITING? 3. AND WHERE DO CHAOS & STRUCTURECO-EXIST ANDTHRIVE TOGETHER? 4. SOME PEOPLE CALLTHIS CRAZY PLACE ADLAND. 5. AND THE ONLY THING THATS CERTAINHERE IS THATNOTHING IS CERTAIN. 6. THE EMPTY BOXis a blog aboutall the late nights, insanity(and occasional sparks of brilliance )that make AdLandthe most fun you can havewith your clothes on. 7. alexanderpatterson.tumblr.com 8. EMPTYEXPECTATIONSis the typography-basedseries created topromote the blog. 9. ON THEGROUNDcollaterals promotingthe blog weredistributed at localwatering holes. 10. TRAFFIC increased by 261%. ENGAGEMENTwas impressiveat an average of11.5 minutesper visitor. 11. VISITORSfrom8 countriesbrowsedthe pages.AND 62% of visitors returned again to read more of the blog.Source: Google Analytics, Survey Duration: 6 Months 12. AFTER ALL,ITS JUST ADVERTISING.