DRIVE 2017 | 25 October - CASES PPP - Design Doing KLM - Max Davidse

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PROTOTYPING ORGANISATIONSDESIGNING THE FUTURE CORPORATE STRUCTURE

IMAGE COURTESY OF MIKE MONONOV / UNSPLASH

WHO AM I?

enthusiastic talker perfectionist

strategic design student aviation geek

MY BELIEFS

servitization of society

digital future

+

increased customer control

+

the need for design thinking

=

DESIGN (THINKING) IS EVERYWHERE

WE’RE ALL IN SEARCH FOR THE NEXT DESIGN DOMAIN

WE’RE ALL IN SEARCH FOR THE NEXT DESIGN DOMAIN

The sub-group of students and staff my master belongs to is

WE’RE ALL IN SEARCH FOR THE NEXT DESIGN DOMAIN

The sub-group of students and staff my master belongs to isplace to crash and call home.

SOLVING WICKED PROBLEMS

DESIGN TO ME

DESIGN TO ME

working iteratively balancing feasibility, viability & desirability

creative & analytical thinking engaging multiple stakeholders

DESIGN TO ME

working iteratively balancing feasibility, viability & desirability

creative & analytical thinking engaging multiple stakeholders

FAIL

FAIL FAST

FAIL EARLY

FAIL OFTEN

ENTER: PROTOTYPES

WHAT’S A PROTOTYPE?

INVISION

PAPER

RABO

TRUMP

IMAGE COURTESY OF MARTHA EIERDANZ

IMAGE COURTESY OF DO BY INVISION

IMAGE COURTESY OF DAVID WALLACE / THE REPUBLICIMAGE COURTESY OF CHRISTINE DE LILLE

RABO

IMAGE COURTESY OF HANS TESSELAAR

IMAGE COURTESY OF DAVID WALLACE / THE REPUBLIC

NEW DESIGN MATERIAL ORGANISATIONAL STRUCTURE

THE TYPICALLY HIERARCHICAL ARRANGEMENT OF LINES OF AUTHORITY,

COMMUNICATIONS, RIGHTS AND DUTIES OF AN ORGANISATION.

ORGANISATIONAL STRUCTURE

COURTESY OF THE BUSINESS DICTIONARY

HIERARCHICAL | COMMUNITY AMBIDEXTROUS | PHENOTYPE

ANARCHY / BURNING MAN?

IMAGE COURTESY OF JIM URQUHART / REUTERS

THANK YOUFeel free to contact me: m.c.davidse@tudelft.nl

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