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Tara Greer and Luke Stile from R/GA Los Angeles gave us a humorous and highly insightful talk about how to select the right problem, visualize solutions and tell a great story. Examples Tara & Luke used during the talk: The RSA - Ken Robinson's amazing RSA doodle animation: http://youtu.be/zDZFcDGpL4U Kickstarter Example - Mixtape Postcard: http://kck.st/VImwfs Myo - making it feel more real that it is: http://youtu.be/oWu9TFJjHaM Tom Chi's rapid prototyping talk: http://youtu.be/d5_h1VuwD6g
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SERVICE DESIGN JAM 2013
34.0194° N, 118.4903° W
LOS ANGELES 2013SERVICE DESIGN JAM
Saturday, March 2, 13
SERVICE DESIGN JAM 2013
Killing Your DarlingsThe Paris Hilton PrincipleStorytelling for Service DesignPresenting Your Story in 1 Day
HEREINCONTENTS
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
HELLO.
I’M TARA GREEREXECUTIVE CREATIVE DIRECTOR EXPERIENCE DESIGN AT R/GA
I’M LUKE STILESSENIOR TECHNICAL DIRECTOR AT R/GA
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
TODAY IS THE DAY TO KILL YOUR DARLINGS(SORRY DARLINGS)
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013 5
THE PARIS HILTON PRINCIPLE
Saturday, March 2, 13
SERVICE DESIGN JAM 2013 6
THAT’S H.O.T
Saturday, March 2, 13
SERVICE DESIGN JAM 2013 7
H IS FOR HELPFUL
Saturday, March 2, 13
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ARE YOUMAKING A SLAP CHOP?
Saturday, March 2, 13
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WHEN A KNIFE EXISTS?
Saturday, March 2, 13
SERVICE DESIGN JAM 2013 10
O IS FOR ORIGINAL
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SERVICE DESIGN JAM 2013 11
ARE YOUGOING AFTER THE SAME PRIZE?
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SERVICE DESIGN JAM 2013 12
WHEN YOU CANGO YOUR OWN WAY
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SERVICE DESIGN JAM 2013 13
T IS FOR THRILLING
Saturday, March 2, 13
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ARE YOU DOING THE EXPECTED?
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SERVICE DESIGN JAM 2013 15
Saturday, March 2, 13
SERVICE DESIGN JAM 2013
EXERCISE: HOW IS IT
HELPFUL ___________________
ORIGINAL ___________________
THRILLING _________________
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
STORYTELLING FORSERVICE DESIGN
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SERVICE DESIGN JAM 2013
[WHERE THE WILD THINGS ARE]
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A CHARACTER YOU LOVE
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SERVICE DESIGN JAM 2013 20
ENCOUNTERS AN OBSTACLE
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SERVICE DESIGN JAM 2013 21
THEN OVERCOMES IT
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SERVICE DESIGN JAM 2013 22
AND LIVES HAPPILY EVER AFTER
Saturday, March 2, 13
SERVICE DESIGN JAM 2013
STORY EXERCISE:
THE CHARACTER _________________________________
THE OBSTACLE __________________________________
OVERCOMING IT _________________________________
HAPPY ENDING __________________________________
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SERVICE DESIGN JAM 2013
PRESENTING YOUR STORY IN1 DAY
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SOME SIMPLE TOOLS
Saturday, March 2, 13
SOME SIMPLE TOOLS
Saturday, March 2, 13
SOME SIMPLE TOOLS
Saturday, March 2, 13
SOME SIMPLE TOOLS
Saturday, March 2, 13
SOME SIMPLE TOOLS
Saturday, March 2, 13
SERVICE DESIGN JAM 2013 26
SKETCH A JOURNEY
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SERVICE DESIGN JAM 2013 27
MAKE AN EXPERIENCE MAPANIMATIC
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SERVICE DESIGN JAM 2013 29
MAKE A ‘KICKSTARTER’ VIDEO
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SERVICE DESIGN JAM 2013 32
MAKE IT OUTOF PAPER,STRING,COATHANGERS & CHOPSTICKS.
Saturday, March 2, 13
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
STRENGTHS EXERCISE:
DOODLER _____________________________________
FRONTMAN ___________________________________
CAMERAMAN __________________________________
ROLE PLAYER __________________________________
MACGUYVER ___________________________________
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Saturday, March 2, 13
SERVICE DESIGN JAM 2013
GOOD LUCK TODAYGO FORTHAND TELL GREATSTORIES
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Saturday, March 2, 13
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