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From the earliest days when the first fonts crawled out of the digital slurry, we’ve needed tools to round them up and whip them into shape. In this session, we’ll explore where we’ve been, the issues surrounding fonts in creative workflows, the current tools available, and how to explore your options.
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THE EVOLUTION OF FONT MANAGEMENT Presented by Jim Kidwell
Agenda
Linotype machines Letraset Phototypesetters
Evolve to Survive
Macintosh + PC (r)evolution
Digital Font Formats
• Bitmapped • PostScript • TrueType • TTC, Multiple Master, dfont, AAT, etc. • OpenType
More Fonts, More Problems
• Limited disk space • Limited system memory • Printer fonts didn’t render well onscreen
Adobe Type Manager
Font Suitcases
Mac OS X
• Native onscreen PostScript rendering • ATM no longer required • Font Book application
Font Book
Windows
Windows 7 & 8
Single User Font Management
Modern, Professional Single User Font Management
Modern Single User Font Management
Activation States
Library Organization
Multiple Preview Types
Detailed Font Data
Searchable
Plug-in based font activation
Panel-based management
A little Fontspiration
And… for Windows as well
Server-based Font Management
Font Distribution & Synchronization
Why Distribute & Synchronize? 1. Solve technical issues
a. Missing fonts
b. Incorrect fonts
2. Brand control
3. Font compliance
Workgroup Organization
Organize by User Type
Production
Design
Editorial
Organize by Client
Ford
Macy’s
Nike
Organize by Project
Website
Collateral
Event
Font Compliance
Font Licenses
• Typeface designs cannot be copyrighted
• Fonts are licensed as software
Compliance Strategies
Compliance through workgroup access
Compliance through user permissions
Extending Compliance to ALL users
Fonts and the Web
• Old problem
• The new solutions
• How to deal with it?
Previous font use on the web
• Design for end user’s machine
• About 12 “web safe” fonts
• Clunky & boring
• Text locked in images
The @font-face Revolution
• Browsers modernize
• @font-face tag
• Fonts can now be on web servers
The rub
• Most fonts were not licensed for
distribution on web servers
Web Font Solutions
• Type foundries sell new licenses &
font formats
• Web font services
Web Design Process
Designing with Web Fonts • License desktop fonts from foundry
• Plug-in for Photoshop
Evolution…
Resources Font Management Best Practices: Single User & Server-based • www.extensis.com/fmbpg
Web Font Plug-in for Photoshop • webfontplugin.com
Connect on Twitter • @extensis • @webink • @jimkidwell
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