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Bicycs Ads Simple ads in motion
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Bicycs Ads Simple ads in motion
Why Now?Currently rental bikes are a huge trend in Tel Aviv and Ja!a. My assumption is that it won’t stay only in Tel Aviv and will developto other cities like Herzelia and Givataim and maybe abroad.
Why to put Ads on Rental Bikes?
The rental bikes have two states: Static and in motion. They allowexposure to people all around the city, wehether they sit in a co!ee shop, walking in the street, or renting a bike. The population exposed is not only the ones renting the bikes. People walking next to a rental station, look at the bikes and areexposed to the ads naturally.
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Hope we made you smile :-)
Cheap and SimpleBicycs Ads is a low-cost advertising for small and large businesses to encourage small businesses to grow
This is the simple Con"guration. Another con"gurationis a spiral like device thatcan encase several ads.
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Business Potential
All the blue signs representrental bikes stations. In each station there areat least 10 pairs of bikes. After countnig the no.of stations in Tel Aviv:
North of Tel Aviv = 33 Stations
Center of Tel Aviv = 64 Stations
South of Tel Aviv = 17 Stations
Ja!a = 17 Stations
Tel AvivGivataym
Herzelya
Haifa
Beer- Sheva
Ramat Hasharon
and more...
Ashdod
33+64+17+17=131 X 10 1310
655 businesses per cycle
in 15 cities655 X 15 = 9,825
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Living Ads
In motion
Bysics Ads are living ads. They have liveson their own. They travel the city and move from one place to another. Their positonre!ects the motion of the people in Tel Aviv and other cities. When they rest in theirplace they allow people to check them out from a close range. But on the go, they will will allow a quick look to make people curious about the ad, and to check it whileat rest.
In place
Everywehre
you go
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Simple Design with Many Bene!ts
goodo
Tech
nica
l Ove
rvie
w
The technical con!guration is only two hooks connectedto the upper two holes of the bike’s ramp. This allows quick and simple assembly of the Bysics Adscon!guration on the bikes without harming the shapeof the bikes.
HOOK
Con!
gura
tion
Ads connection to the HOOK deviceTo connect the ads on the Hook device you just haveto move it downwards, place the ad and then closethe hooks by pulling them up.
HOOKs connection to the bikes
goodo
Bicycs Ads
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Encouraging Small businesses to have dynamic ads
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Technical Prototype
Full interactionThe biker or just another person passing by the bikes will be able to interact with the ads. He can tilt it and just read. It’s easy and simple for him.
TouchRead
Move
Playgoodo
The Bysics Ads can also include a 3D barcode and by scanning the barcode with a smartphone directly from the ad, one can simply go to the website or get a discount cupon
The Bysics Ads can also!t to multiple ads, so the one can just go through several ads when approachingthe bikes
Multiple Ads
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