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Several considerations regarding colours in the context of (Web) design. A presentation delivered at Summer Web 2013 workshop on Web technologies: http://swapps.wordpress.com/
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Dr. Sabin Buraga Faculty of Computer Science “A.I. Cuza” University of Iasi, Romania www.purl.org/net/busaco
any colour you like
www.designingsocialinterfaces.com
any topic you like
design visual dimensions colour harmony & context symbolism colour blindness
design
I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
—Jeff Veen
design
design
creative thinking user research content information architecture information design design deliverables
design
http://garrettdimon.com/pages/improving_interface_design
visual design
layout grid flow typography visual dimensions
visual dimensions
value hue
visual dimensions
value hue texture shape position orientation size
colour semantics syntax highlighting colour-pick control
colour
primary colours red yellow blue
colour
secondary colours green orange purple
colour wheel
colour harmony
a pleasing arrangement of things (in our context: colours) visual aesthetics
www.interaction-design.org/encyclopedia/visual_aesthetics.html
colour harmony
www.interaction-design.org/encyclopedia/visual_aesthetics.html
visual aesthetics as a differentiating factor
colour harmony
visual aesthetics user satisfaction + positive emotion user experience (UX)
colour harmony
complement harmony
colour harmony
triad harmony
colour harmony
triad harmony
colour harmony
tetrad harmony
colour harmony
accented analogue harmony
colour context
various contrast effects of different colour backgrounds for the same object
www.colormatters.com
colour context
colour juxtaposing could be “dangerous”
www.sitepoint.com/principles-of-design-colour/
colour palettes
www.colourlovers.com/palettes
colour libraries
www.colorexplorer.com
discussion
discussion
discussion
colour symbolism
colour as visual code psychological (emotional) effects “women perceive men to be more attractive […] when seen on a red background and in red clothing” A.J. Elliot et al., “Red, rank, and romance in women viewing men”, J Exp Psychol Gen. 139 (3), 2010
colour symbolism
certain colours have multiple (cultural/philosophical/social) semantics green = victory (ancient Greece) versus green = fertility (Middle Ages)
http://plato.stanford.edu/entries/color/
colour symbolism Happy Yellow
Pure White
Good Luck Green
Dignity Dark Blue
High Technology Silver
Mourning Black
Expensive Gold
Inexpensive Brown
Deity White
Bad Luck Black
Favorite Color Blue
Least Favorite Color Dark Yellow
colour semantics survey results (130,000+ answers) www.colormatters.com/color-symbolism
colour blindness
inability or decreased ability to see colours or to perceive colour differences, under normal lighting conditions
colour blindness
original image normal vision: 85.5%
dichromacy 2.4% males, 0.03% females
www.vischeck.com
Dr. Sabin Buraga Faculty of Computer Science, “A.I. Cuza” University of Iasi, Romania
www.purl.org/net/busaco
any colour you like
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