An Event Apart Recap, 2013

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My top takeaways from this wonderful conference were: 1) that it's impossible to design sites for specific devices and be covered -- we basically need to create in a way that covers all sizes of all devices; 2) embrace iteration, instead of trying to make it "perfect" on initial launch; 3) use systems for site design, like Style Tiles, designing in the browser and with responsive wireframes, and making pattern portfolios instead of making mockups for bunches of pages and screen sizes.

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Recap :An Event Apart 2013Washington, D.C.

Amy Lamp Design Director amy.lamp@forty.co

Conference recap

Panel discussion

Identify and explore the landscape of

digital design and content-creation

Determine ways to adjust our workflow so

that cross-discipline teams can adapt

Website creation is a rapidly-changing

environment.

Content and user needs drive design.

Systems.

Iteration.

Accessibility.

Systems.

Iteration.

Accessibility. We don’t decide how people access our websites. They do. And increasingly it’s on small devices with lower bandwidth.

Systems. Create flexible systems rather than fixed “pages” to accommodate the slew of ever-changing devices.

Iteration.

Accessibility. We don’t decide how people access our websites. They do. And increasingly it’s on small devices with lower bandwidth.

Systems. Create flexible systems rather than fixed “pages” to accommodate the slew of ever-changing devices.

Iteration. There’s no such thing as a perfect launch. Get your project out there so you can begin improving it.

Accessibility. We don’t decide how people access our websites. They do. And increasingly it’s on small devices with lower bandwidth.

Accessibility

what device people are

using

their relationship to

that device

quality of internet

connection

1 2 3

device / relationship / connection

So many devices, so many sizes.3” to 30” and beyond

Accessibility Systems Iteration

device / relationship / connection

Remember that current situations are bad for predicting future behavior.

http://www.idownloadblog.com/2013/04/02/phablets-fad-flurry/

Accessibility Systems Iteration

device / relationship / connection

Mobile devices are a disruptive innovation.i.e., it’s a cheap way for more people to access the internet

Accessibility Systems Iteration

TV browsers = touch + distance

device / relationship / connection

Accessibility Systems Iteration

device / relationship / connection

Mobile device interaction is often one-handed

Accessibility Systems Iteration

device / relationship / connection

The mobile device may be their only access to your site.

Accessibility Systems Iteration

device / relationship / connection

Take care with the “mobile” experience.

Accessibility Systems Iteration

device / relationship / connection

YMMV35% have no internet access at home.

The means of getting out of poverty are increasingly available exclusively on the internet.

31% of mobile owners who use their mobile device for internet use it for their primary internet use.

Accessibility Systems Iteration

The introduction of different devices and sizes really just takes us back to the natural state of the web.

Accessibility Systems Iteration

page weight

make input easy

favor HTML over Javascript solutions

start with the small screen

touch everywhere

Specifics to keep in mind:

Accessibility Systems Iteration

Responsivefluid layouts

flexbox

media queries based on EMs rather than pixels

break points based on content needs, not fixed grid system

Accessibility Systems Iteration

Systems

“Put your clients in the position to succeed.”

—Samantha Warren

Style tilesLook and feel

http://styletil.es/

Accessibility Systems Iteration

Pattern portfoliosComponent library + page examples

http://clearleft.com/thinks/onpatternportfolios/

Accessibility Systems Iteration

In-browser wireframes and design

http://alistapart.com/article/responsive-comping-obtaining-signoff-with-mockups

Accessibility Systems Iteration

Content strategy“Content strategy is caring for the life cycle of content.” —Kristina Halvorson

who + how

Accessibility Systems Iteration

Workflow and governanceGood collaboration

Making yourself heard

Asking “why?”

Substance and structureGood writing

Chunking your content

people content components

Accessibility Systems Iteration

Iteration

“But people will see it!”—Jason Santa Maria

Don’t protect ideas. We WANT feedback.

Accessibility Systems Iteration

Get over perfectionism and ship it.

Accessibility Systems Iteration

Great designs evolve.

Accessibility Systems Iteration

It’s easier to revise than to create.

Accessibility Systems Iteration

Jared Spool

Experience Design

Everyone wants to be an Apple Store. Because they’re successful.

Because they are designed with intention.

“Apple products suck just as much as

everyone else’s”

Innovation doesn’t mean new inventions.

Innovation means adding new value.

…and that was An Event Apart 2013, Washington, D.C.