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Designing for online communities:thinking about social and technical design
Nancy White/Full Circle AssociatesMatt Moore/Innotecture
revise?
• After hearing other people’s ideas, do you want to alter yours at all?
• Share any changes at your table - briefly
network maps
• sticky notes• big paper• pens• see Eva Schiffer’s NetMap process
http://netmap.wordpress.com
… meetings
… relationships
… community cultivation
… access to expertise
… projects
… context
… individual participation
… content publishing
… open-ended conversation
Community activities
oriented to …
Base material from: Digital Habitats: Stewarding technology for
communities© 2009 Wenger, White, and Smith
activities oriented to …
… meetings
… context… community cultivation
… access to expertise
… projects
… open-ended conversation
… content publishing
… individual participation
… relationships
© 2007 Wenger, White, and Smith
Purpose:
Community activities
oriented to …
… meetings
… context… community cultivation
… access to expertise
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2007 Wenger, White, and Smith
No image skills
Existing relationships
Basis for evaluation - motivated
Diverse skills/motivation
New to web meetings
… meetings
… access to expertise
… context… community cultivation
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2006 Wenger, White, and Smith
Community activities
oriented to …
course
… meetings
… access to expertise
… context… community cultivation
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2006 Wenger, White, and Smith
Community activities
oriented to …
support community
addressing inherentcommunity tensions Tools
Groupasynchronous
IndividualInteracting
Publishing
synchronousGroup
asynchronous
discussion boards
teleconference
chat
instant messaging
member directory
wikiblog
telephony/VoIP
individualprofile page
e-mail lists
scratch pad
RSS
“new” indicators
subscription
podcast
contentrepository
presenceindicator
buddy list
security
Q&A systems
RSS aggregator
newsletter
calendar
videoconference
application sharing
whiteboard
site index
participation statistics
search
subgroups
personalization
communitypublic page
versioncontrol
documentmanagement
UseNet
contentrating
scheduling
polling
commenting
networking tools
tagging
bookmarking
sharedfiltering
geomapping
www.TechnologyForCommunities.com
Etienne WengerNancy WhiteJohn Smith
process design
driven by purposeshaped by technologyeffected by people
scaffolds/pathstechnical experimentationfacilitation
roles exercise
• Design a job description for a community leader/facilitator/manager (decide) for either an internal or external community
• For each line of the description, begin to think about a story or scenario that embodies that job requirement.
sharing it out
• Have a dramatic title for each story• Make it real• Listen for key ideas as others tell their
story
15% solution
Noticing and using the influence, discretion and power individuals have right now.
– Keith McCandless
ResourcesOnline Community Checklisthttp://onlinefacilitation.wikispaces.com/Online+Community+Planning+Checklist
Nancy’s Bloghttp://www.fullcirc.com
Matt’s Blog
Nancy’s Wikihttp://onlinefacilitation.wikispaces.com/
Nancyw at fullcirc dot comMatt’s email
Keep it simple
• Keep technology simple, relevant, and local• Build on what is there and being used • Involve users in the design• Strengthen capacity • Introduce greater monitoring & evaluation, especially participatory approaches. • Include communication strategies.• Research and share learning about what works, and what fails.
http://www.infodev.org/en/Publication.84.html
Many: Networks
We: Communities
Me: the IndividualPersonal identity,
interest & trajectory
Bounded membership; group identity,
shared interest, human centered
Boundaryless; fuzzy, intersecting
interests, object centered sociality
(Engeström)
Many: Networks
We: Communities
Me: the IndividualSelf, identity, consciousness, confidence level, risk tolerance, styles, emotion
Distinct power/trust dynamics, shared forward movement or strong blocking, stasis, attention to maintenance, language Flows around
blocks, less cohesion, distributed power/trust, change
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