ABT - Final Presentation

Website Redesign (ABT.ORG)A Luke & Melanie Production

Website Redesign Luke & Melanie

Friday, October 21

CURRENT SITE INSIGHTS REDESIGN GOALS

INDEX

REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

Beautiful Images

Lot’s of information available

Users were able to navigate the site with

ease

Site not optimized for mobile

Not taking advantage of all the available

space

Duplicates of information

Information spread out with too many links

Social content not highlighted

+ -

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

Create a site that’s fully optimized for the web and mobile, that’s easy to use and utilizes

current content to reflect the modern beauty of the American Ballet dancers and

performances.

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

SERVICES PRICE

Planning $5,000

UX/UI $5,000

Content Support $3,000

Testing/Launching $5,000

Development $10,000

Programming $6,000

Support $3,000

Post Launch Design Services

$3,000

SUBTOTAL $40,000*

OUR TEAM

*Non-Profit Discount Applied

CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS

● Sign-off on proposal● Kick-off relaunch planning

● Conduct additional user testing● Develop proposal for on-site ticketing

THANK YOU!

APPENDIX

STYLE TILE

MOBILE SKETCHES

MOBILE SKETCHES

MOBILE SKETCHES

MOBILE SKETCHES

DESKTOP SKETCHES

DESKTOP SKETCHES

WIRE FRAMES

SITE MAP

● SEE WHAT’S ON / VIEW THE SEASON CALENDAR○ BUY TICKETS

● VIEW DANCERS● SEE PROGRAMS / CLASSES

○ SIGN UP ○ AUDITION

● JOIN - BECOME A MEMBER / DONOR ● CONTACT● GENERAL SEARCH● SHOP GIFT SHOP● VIEW GALLERY OF PAST PERFORMANCES / VIEW ARCHIVE ● AUDITION FOR THE COMPANY● WORK FOR ABT ● FIND OUT ABOUT ABT

○ STAFF○ BOARD○ NEWS

USER TASKS

HEURISTIC -

MATCH BETWEEN SYSTEM & THE REAL WORLD

HEURISTIC - CONSISTENCY & STANDARDS

The bottom nav bar is not on

every page, disappears for the

user.

Users have to scroll down the page in order to view the next image in the gallery, or previous.

Add in navigation arrows at the top of the image, so that the user doesn’t have to scroll to the bottom.

Inefficient use of screen space - pages are treated as ‘paragraphs’

Doubling up on clickable buttons

Login page hidden within Membership & Support

Mobile vs. Desktop