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CUSTOMER PROBLEM
CONC
RETE
ABST
RACT
CUSTOMER SOLUTION
IDEATEIDEATION
PROTOTYPE
EXPERIMENT
EMPA
THISE
DISCOVE
RY
DEFIN
E
INTE
RPRE
TATIO
N
TESTEVO
LUTION
DESIGN THINKING DISCOVERS TRUE PROBLEM
DESIGN THINKING
E D I P T
FRAME OPPORTUNITIES
FORM & PRIORTISE INSIGHTS
OBSERVE PEOPLE
IMPLEMENT EXPERIMENTS
HYPHOTHISE & BRAINSTORM IDEAS
DEFINE THE CHALLENGE
AGILE DISCOVERS MMP
AGILE
ITERATE
DEVELOP THROUGH ITERATIONS
LEAN STARTUP
LEARN
BUILD
MEASU
RE
PRESERVE
LEAN DISCOVERS MVP
PIVO
TB M L
GENERATE DEFINE FABRICATE DELIVER
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