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UnderstandingMillennial Kitchen &
Bath Consumers
OverviewUnderstand millennial shopping and purchase behavior for the kitchen and bath product category.
OverviewRespondents ranged in age from 18 – 68+, with a focus on millennials.
Average amount spent for kitchen remodels was $19,155, with emerging millennials (age 18-37) spending most ($22,508.)
Kitchen Remodeling
Bathroom RemodelingAverage amount spent for bathroom remodels was $11,364, with emerging millennials (age 18-37) spending most $16,421).
80%of remodels
were for Master Bath
Top Information Needs• Price• Customer Reviews• Product Specifications• Product Recommendations
Top Information Sources• Internet• Friends/Family (higher among millennials)• Store Associates
Top Product Selection Drivers (unaided)• Price• Quality Product• Design/Style• Appearance
Kitchen & Bath
This full report includes:
• Detailed findings on kitchen and bath remodels, including information sources, primary retailers, top design styles, and more.
• Breakdown of key selection drivers, shopping and purchasing behaviors, design/style preferences, and more.
Our reports are $99 for members,$499 for non-members.
NKBA research provides the insights you need to be successful in the kitchen and bath industry.
Access this and other NKBA research reports here: nkba.org/research
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