Ignite Boston - Big Data featuring @OktopusInsights

OKTOPUSUnified Business Intelligence(Connected Email Insights)

The Internet in 15s1,000,000 searches

48,000 Downloads

45,000 hours of video watched

6,000 hours of video streamed

760,000 pieces of content shared

85,000 Tweets

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Volume: No data too small to analyze & improve practices to achieve better results

Type: Structured & Unstructured

Formats: XML, XLS, API, flat files

Sources: Databases, eCommerce, Social Media, POS

Ignite Boston: Big Data

Oh My Inbox! Email Accounts4.5 Billion (business & consumer)

Flooded Inboxes400+ marketing emails/month

Email Paradox1 TRILLION marketing emails

Why Not Send Less?

INFREQUENT

44% 24%

INFORMATIVE

24%

PERSONALIZED

#1: Go With The FlowTrends are visible – Deliveries, opens and click-through rates

Time Pressure – Improve deployment metrics, get more done

It’s Cheap as hell! – No email marketer got yelled at for sending more emails.

#2: Analysis ParalysisProcess – You manually gather interaction & engagement data from ESPAccess – Lack of an analytics expertTime – It takes days or weeks to get resultsContext – Often lacks a marketing narrative

Effort is quickly abandoned tore-focus on deployment metrics

I’m a MarketerHow do we give Marketers access to simple

tools that deliver real insights?

Something that measures true customer engagement beyond campaign-level trends.

Take ImmediateActions

MarketingNarrative

Analyze in Real-time

OKTOPUS

FREQUENCY RECENCY

ENGAGEMENT

Frequency

Quarterly Monthly

Monthly (More Recent)

Recency

Engagement

Email Service Providers

Deployment Metrics

Get Answers in Real-timeXLS, CSV

Individual Score

What’s Your Score?

What Can You Do?• Get meaningful and actionable insights• Increase understanding of subscriber base• Spot affinity & patterns in your data• Slice and dice across N-dimensional data• Targeted content and offer strategies

based on 4 segments• Increase engagement & revenue • Capitalize every open & click

Thank You!Nirmal ParikhPresident & CEO, Digital Wavefront781-242-2423 x101nirmalp@digitalwavefront.com@BOSMarketer, @nirmalp

* 20+ years in Technology & Marketing* Speaker/Presenter – Mobile, Email, Analytics, Beacons* President-Elect – AMA Boston* Definitely NOT a Data Scientist* Good at spotting & unlocking possibilities