Google analytics workshop - Brookfield Residential

Google Analytics WorkshopBrookfield Residential

05/03/231

Login

Ab.digital.brp@gmail.com

Password: PassionYEG

05/03/232

WHY ANALYTICS05/03/233

05/03/234

05/03/235

Everyone responsible for analytics!

Analytics for:

05/03/236

1) Have an idea?

Make it betterVet possible actionsWhat might be doneWhat to do next

05/03/237

2) What we’ve done

If it worked or notProve a hypothesisIf action taken…did its job?

05/03/238

Easy ways to make metrics work for you

Tracking pages over particular time period

Analyzing your audience

Most effective marketing channels

05/03/239

Reporting vs. Analysis

05/03/2310

05/03/2311

Reporting is looking at numbersAnalytics is RESPONDING to them

05/03/2312

Data Puke

05/03/2313

05/03/2314

05/03/2315

05/03/2316

Analysis

05/03/2317

05/03/2318

Analysis is:

Ask a question:look for an answer

Take an action:measure the results

05/03/2319

CULTIVATING EXCELLENCE05/03/2320

CULTIVATING EXCELLENCE05/03/2321

CULTIVATING EXCELLENCE05/03/2322

CULTIVATING EXCELLENCE05/03/2323

05/03/2324

What to measure?

05/03/2325

05/03/2326

05/03/2327

05/03/2328

Pages converting

05/03/2329

Path users took to convert

05/03/2330

Sources/Referrals of Goals

How to track?

05/03/2331

UTM Tracking

https://alberta.brookfieldresidential.com/calgary/live-in-livingston/?utm_source=traditional&utm_campaign=livelivingston&utm_medium=radio

05/03/2332

UTM

• Three key questions UTM tracking can answer

• Where is the traffic coming from?• How is it getting to me?• Why is it coming to me?

• Telling the story of how your users are reaching our website

• Where is the traffic coming from?• Radio

• How is it getting to me?• Radio CTA

• Why is it coming to me?• People interested in a specific community/home.

05/03/2333

Brainstorm

05/03/2334

Can you find?•1) Which marketing channel is most effective at generating traffic and converting for 2017?

•2) Compare this week’s traffic numbers to the exact same time period from last year.

•3) Does new or returning visitors provide more leads?

•4) Which marketing channel is more effective in getting users to stay on the web site?

•5) Which social channel is most effective in driving traffic and conversion to the website?

•6) Which device model converts the most web traffic?

•7) For week of Jan. 23 – 29, which web pages did users leave from the most?

•8) Which marketing channel combination was the most successful?

•9) Using just visitors who are from Calgary, which pages led to the most conversions?

05/03/2335

What’s next?

05/03/2336

Additional Google Analytics training

•Lynda.com

•Google Analytics Individual Qualifications

05/03/2337