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LOGO
New Service New Service
Team: LadybugsTeam: Ladybugs
MKT 220 Final Team Project
Final Team
ProjectTeam: Ladybugs
SummarySummary.
Trang
Hoa
Thuy
Quynh
Cuc
6. Media used to market
5. Price & Competitor
1. Our Company & Our Service
2. Our Logo
3. Value proposition
4. Benefits & Differentiation
Dung
Our CompanyOur CompanyName: Ladybugs GroupSlogan: Lightening your LoveMission Statement:
We create sweet moments for couples
Vision: To help customers to have happy
memories in life.
Our LogoOur Logo ShapeLeaf: Development, Creativeness, Environment friendly products & serviceBirthday cake: Joy, Happiness, Sweetness & Sacredness of birthday 2 Ladybugs: Closeness & Love of couples
Our LogoOur Logo
Color
Green – balance, harmony & growth
Pink - Compassion,
Nurturing & Love ; Immature &
Girlish
Gray – Maturity, Strength &
Responsibility
Light Blue – Trust, Honest & Loyalty
Brown & Box shape – Security, Protection &
Material Wealth
Our ServiceOur Service
Purpose:
Operating the
most happiness
moments for
Lovers on the
birthday
Our ServiceOur ServiceName: “SD4L” (Special Day For Lovers)Message: creating a great day for your
lovers.Representing for the group’s development
in the future. • Adding & expanding more services:
anniversaries, family members’ birthdays, friends’ birthdays, etc.
• E.g: “SD4W”, “SD4F”, “SD4D”, “SD4M”, etc.
Be impressive customer can remember easily
Marketing StrategyMarketing StrategyCustomer Needs: People need
affection
Customer Wants: People want to have
special
time to express their feelings
to lovers.
Target Customers:
the young people
(18-30 years old)
Marketing StrategyMarketing StrategyValue Proposition: Customer Value Proposition (CVP) promising high quality, professional
service satisfying customers’ requirements creating belief for customers Employee Value Proposition (EVP) respecting every ideas of staff rewarding for staff having good
performance
Marketing StrategyMarketing Strategy Benefits Holidays: Discount 6%
in totalo Lunar New Yearo International Women’s
Day (8/3)o Liberation Day of
South Vietnam(30/4)o International Labor
Day (1/5)o Independence Day of
Vietnam (2/9)
o Vietnamese Woman’s Day (20/10)
o Christmas (24-25/12)
Valentine day (14/2): special pack
Marketing StrategyMarketing Strategy Benefits• Every month: Free Video Recording for the
first 3 customers.• Programs for Loyal CustomersVIP Card: introduce to 10 couples =>
discount 5% each time Upgrade VIP Card: introduce to >10 couples
Marketing StrategyMarketing Strategy Differentiation The 1st service in Hanoi organizes birthday
celebration for couples Serving: Flexible time, anywhere (in Hanoi) • best quality• the most reasonable price• the most unique ideas for customer requirements
Marketing StrategyMarketing Strategy Price:
500,000 VND
Birthday cake Drink
Balloon Birthday
hatsMusicCard
Flowers
1,000,000 VND
Items of “Sunny Day”
Adding 5 photos + 1
frame (15x27) 1 pair of movie tickets
Only for Feb 14
1,420,000 VND
Items of “Windy Day”
Adding Bear
Flowers or A pair of
cup
Flexible Price
(>500,000 VND)
Depend on customer’s requiremen
t
Sunny Day Hottest Day
Stormy
Day
Windy Day
Marketing StrategyMarketing Strategy
Marketing StrategyMarketing Strategy Customer Loyalty Professional serviceReasonable Price Preference Competitors “Happy Birthday” Joint stock CompanyWebsite: www.sinhnhat.vnHeadquarter: Ho Chi Minh City
MediaMediaTo market our service, we use:
Social Medi
a
• Social networks
• Blogs
• Forums
• Content communities
• Micro blogging
Word of
Mouth
MediaMedia
MediaMedia video
ReferenceReference N.a, ‘Understanding the meaning of Colors in
Color Psychology’, empower-yourself-with-
color-psychology, last viewed 26 October
2012.
<http://www.empower-yourself-with-color-
psychology.com/meaning-of-colors.html>
SinhNhat.vn 2012, ‘Câu chuyện
SinhNhat.Vn’, Giới thiệu Công ty, last viewed
16 October 2012.
< http://sinhnhat.vn/To-Chuc-Sinh-Nhat/Gioi-
thieu/>
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Thank You 4 Listening!
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