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Top 10 Essentials in Google AnalyticsGet Addicted to Understanding Your
Website
Mike Robinson // 01635 887711 // mike.robinson@generateuk.co.uk
Google Code Implementation
• More code for conversion tracking/ecommerce• Code for tracking events• Link to Adwords if using• Link to Webmaster Tools
Use Demographics
• Allows you to understand more about your visitors
• Age/Gender/Interests/Language/Where
Site Content
• Which pages are popular/performing• Which pages need work, high bounce rate• Use export function to create an activity list
Channels
• Shows top level where traffic is coming from• Shows most profitable channel• Can drill down further
Plan your journey to digital transformation
INITIAL MANAGED DEFINED QUANTIFIED OPTIMISED
YEAR 5
Best in classdigital
marketing
YEAR 4
Competingwith digital
YEAR 3
Average digital capability
YEAR 2
Developing digital capability
YEAR 1
A digitallaggard
Focus on/Take aways
• GA will help you drive more performance from your website
• Get the technical bits correct, right code, right implementation
• Align the information you need from GA to your own KPIs
• If it is not natural for you, find a way to enjoy it• Review regularly…. At least once a week if you
want to be a Jedi• Go spread the word, GA is not just for nerds!
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