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“Digital Revolution”Touches The Travel Industry
“Digital Revolution” Need For Increased Efficiencies & Personalization
Integration With Technologies
•Air•Bus•Train•Cruise•Car Rentals
oModes of Transport
•Hotels•Guest houses•Shared Rentals
oAccommodation
•Bookings•Offers•Cancellations
oTravel Agencies
•Money Changing•Guide books & Apps•Maps & Road maps on paper or
online•GPS enabled travel•Phone Cards
oSupport Services
•Passport•Visas
oTravel Pre-requisites
The Travel Industry Entities
“Challenges”Of the Travel Industry
“The Rising Customer Expectations”
“Travelers Expect Personalized Experiences to Reflect Their Likes & Dislikes”
“Limited Insights”Generated from Data
Collected
“Limited Insights”• Lots Of Data Generated Within The Travel Industry • No Appropriate Analysis
• Multiple Departments And Absence Of A Central Repository
“Staffing”The Perennial Issues with
Staffing
“Staffing”• Difficult To Predict The Number Of Personnel Required • Complete Chaos During Times Of Rush
“Big Data Analytics”for The Travel Industry
Benefits of
Getting Personalized Customer Experiences”“
Generating Personalized Customer Experiences
• Personalized Customer Experience Facilitates Marketing Optimization
• Offers Based On • Past Trends• Experiences Shared • Preferences Exhibited• Real Time Offers
• Loyalty Programs And Similar Offerings
Competitive Prices”“ Deriving
Deriving Competitive Prices
• Dynamically Analyzing And Comparing Prices From Multiple Competitors
• Logical Analysis Much Faster And Accurate Than Manual Pricing Analysis
“Customer Ratings”Generating Sense from Customer
Ratings & Recommendations
Generating Sense from Customer Ratings & Recommendations• Customers Generate
• Blogs
• Customer Reviews
• Feedbacks
• Ratings
• Helps In Setting
• Proper Guidelines
Predictive Staffing &
Maintenance
“”
Predictive Staffing & Maintenance
• Plan Extra Staff For Peak Season
• Better Recruitment Strategies
• Maintenance And Provisioning Of Fleet Is Better
Achieved
Managing Costs &
Revenue
“”
Managing Costs & Revenue
• Analyze Cost Of Operations And Profits
• Normal Margins As Compared To That Of Peak
Tourist
• Profits For A Particular Travel Segment
• Overall Revenue Based On Current And Past Trends
“Big Data ”In
Travel Industry Future
2017 Expected To See Better Integration Of
• Software Tools
• Wearables
• Sensors
• GPS Co-ordinates
“SPEC INDIA”We have Right SPEC
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