Waterford Micro Business Presentation

Derbhile Dromey

Think Like a Journalist

Finding the Angle

Brainstorm: What Makes Your Business Different?

New Ideas and Developments

Origins of Business

Level of Expertise

Creating Your Press Release

Get to the Heart of the Matter

Simple and Direct

Finish with Quote

Newsbrief – Handy Snippet

Where to Send ItLocal Outlets 

www.medialive.ie

New Business Slots, Sunday Business Post, TV3

Irish Press Releases, Get2Press, PRZone

New Media – Facebook, Twitter, Blogs, LinkedIn

Plan Your Approach

Personalise Your Approach

Make it Easy for Editors

Include Images

Buswell’s Hotel Boardroom Table:

Noel Whelan brings nature to the boardroom

Pros and Cons of Media Publicity

Exposure Beyond Advertising Pages

Priceless Word-of-Mouth Publicity

Cost Effective

Pros and Cons of Media Publicity

Not a Silver Bullet – Lots of Competition

Considerable Time Investment

Persistence is Vital

Summary

Find a Unique Angle

Think Like a Journalist

Personalise Your Approach