SCC2013 - Inclusive initiatives - Jenny Legg

Talking to communities about

heart health and research

Why?South Asian communities

•Higher risk of developing heart disease than general population.

•Twice as likely to develop diabetes

•40% of South Asians don’t realise their ethnicity increases their risk of diabetes

African Caribbean communities

•Twice the risk of stroke as Europeans.

•Highest risk of high blood pressure for ethnic minorities in the UK

•More than twice as likely to develop diabetes than the general UK population

•1 in 4 African Caribbean adults don’t realise their ethnicity increases their risk of high blood pressure and diabetes

Relevant fact & figures

UK Times

Relevant case studies

Relevant spokespeople

Celebrities

Be culturally aware

• Calendar events

• Cultural beliefs

Links with advertising

Stronger research messaging

• Fight for Every Heartbeat

(7 pieces of coverage)

• Mending Broken Hearts…..

Questions