Niall Cole ISPCC Portfolio

“Content is Everything”

My ISPCC Portfolio To Date

by Niall Cole, New Media Manager, ISPCC

ISPCC Microsites (Concept, Creation and Management)

by Niall Cole, New Media Manager, ISPCC

Photoshoots (Concept & Delivery)

by Niall Cole, New Media Manager, ISPCC

Campaign Branding (ISPCC Shield Campaign)

by Niall Cole, New Media Manager, ISPCC

Social Media

by Niall Cole, New Media Manager, ISPCC

ISPCC social media growth.

500% Increasein Facebook audience

Using rich and engaging content.

Maximising the ISPCC reach through Social Media to deliver important results.

#SaveChildline24 Appeal

by Niall Cole, New Media Manager, ISPCC

Irelands Largest Ever Thunderclap

Guerrilla Marketing: The Call Box

“A disruptive concept to drive the awareness of the appeal through viral channels”

#SaveChildline24 Appeal

by Niall Cole, New Media Manager, ISPCC

Initial Concept by Niall Cole

THE CALL BOX

The “Call box” installation will be a 4d experience which the user can interact with in a direct response manner.

The premise will be that a volunteer will be inactive while the call rings out to demonstrate the urgent need for funds and how it will impact Children waiting for an answer.

The installation will project a ringing sound until a donation is made. When a donation is then made by an individual a pre-recorded call interaction will be played.

This installation will enable the spread of the campaign virally through :

∙ Photos taken by participants∙ Awareness Of Brand∙ Awareness Of Campaign Hashtag / Url∙ Video recorded by ISPCC for distribution to

BreakingNews.ie/TheJournal.ie/Her.ie/Joe.ie etc∙ Videos recorded by audience

∙ Locations: High footfall areas

The results.• Over €10,000 raised

in its first couple of locations.

• Thousands of photos taken by passers by and donors.

• Hundreds of videos taken of interactions in main cities.

• Huge kick-start of awareness for campaign and #SaveChildline24 hashtag