Marie Artim - URecruit Keynote

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The Enterprise WayMarie Artim VP, Talent Acquisition

LEAD. DRIVE. GROW.

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Global Expansion

70+ COUNTRIESWORLDWIDE

LEAD. DRIVE. GROW.

Promote from within philosophy

Decentralized structure

Employees focus:

• Profit-and-loss responsibility

• Employee income tied to performance

• Responsibility to grow local business

• Responsibility to develop people

Our Talent Development Model

LEAD. DRIVE. GROW.

Management Training Program Entry-level position with a 100% promote-from-

within career path Comprehensive Development Program:

• Customer Service Skills• Sales & Business Development• Financial Analysis• Management Skills• Fleet Control and Maintenance• Entrepreneurship

Leaders Are Grown

LEAD. DRIVE. GROW.

Management Internship Program• Mirrors the Management Training Program

– Locally based– TA owns the program– Structured, full time

• Aligned Hiring Process to MT• Focus on Conversion• Privilege not a right

….and we start growing them early

LEAD. DRIVE. GROW.9

Role of Talent Acquisition Full Time, Full Cycle Recruitment Responsible for All Hiring/Selection Processes

• Management Training (MT) Program• Management Internship Program • FT/PT/Temp Support Roles

– Customer facing– Back of House– Administrative

• Internal Selection

LEAD. DRIVE. GROW.10

Talent Acquisition Team Structure

Hourly Hiring

Internal Selection

Campus Recruiting

ERP

Field TA

Internship Programs

Field Operations General Manager/RVP

Training/Development

ATS and OnboardingiCIMS

Web-Based tools

Recruitment Mktg

National Media Plans

Rec Mktg Agency

National/Global Partnerships

Corporate TA Department

LEAD. DRIVE. GROW.

Then:• Highly Decentralized• Operators vs HR • Inconsistent• No Brand or Negative Brand Perception

Now:• Corporate Strategy• Local Market Driven• High Touch, Multifaceted Approach• Team Involvement• Strong Brand

Our Campus Approach

LEAD. DRIVE. GROW.

LEAD. DRIVE. GROW.

LEAD. DRIVE. GROW.

Time to Build a Brand

What’s In It For Me? Ethics & Values Teamwork Empowerment Recognition Training, Support &

Development Benefits& Rewards Marketable Experience

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LEAD. DRIVE. GROW.18

Core Competencies

Empathy/Customer Service Leadership Sales/Persuasive Work Ethic Flexibility Communications

LEAD. DRIVE. GROW.

Highly Sociable Action Oriented High Capacity Workers Career Investors Recognition Oriented

Differentiators

LEAD. DRIVE. GROW.

It’s Been an Evolution …

LEAD. DRIVE. GROW.

What We “Sell” Opportunity

• Career advancement is quick and personal• Skill development (training) occurs

regularly Culture

• Fun and friendly – teamwork rules• Open and transparent• Support from peers

NOT cars, car rental, keys, driving, etc….

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LEAD. DRIVE. GROW.

Corporate StrategyLocal Market DrivenHigh Touch, Multifaceted ApproachTeam InvolvementStrong Brand

Our Campus Approach

LEAD. DRIVE. GROW.

Corporate Strategy

Branding Tech, Tools and Resources Partnerships Training/Development

LEAD. DRIVE. GROW.

Corporate Strategy

Branding Tech, Tools and Resources Partnerships Training/Development

LEAD. DRIVE. GROW.

Local Market Driven Locally based and focused Has autonomy locally - within boundaries of Branding

and Core Competencies Individual budgets Individual hiring goals Local Accountability

LEAD. DRIVE. GROW.

Multifaceted Approach

Career Center at the core Faculty/Classroom Student Organizations Athletics Measureable creativity welcome

Team Involvement Alumni

• Introductions• Grass roots relationships• “Real life”

Interns• Ambassadors• Marketing Assistance

*Authenticity across the Board

Management Team• Accountability• Big Picture

“Fans”• Those on Campus who help

tell the story• Not paid by Enterprise – no

formal tie• Credibility

LEAD. DRIVE. GROW.

High Touch

Long term commitment Investment is time & people vs $$$ Constant need to re-educate the audience Customer and candidate experience at the forefront Virtual touch can work

LEAD. DRIVE. GROW.

Prospecting and Event Management• Yello to iCIMS CRM• Evaluate effectiveness and

efficiency Candidate Experience

• Careers Site directory and events

• Candidate Experience surveys

Measured = Managed

LEAD. DRIVE. GROW.

Stage/Hire Reporting• Candidate thru hire funnel

reports Recognition and reward

• Individual performance rankings

• TA Excellence awards• Pay for performance

Measured = Managed

LEAD. DRIVE. GROW.

In Conclusion Culture must support your model Never stop building your brand High Touch – however you can do it - is the key Measure everything…and use what you find

Marie ArtimVice President: Talent Acquisition – Enterprise Holdings

• LinkedIn: marieartim• Twitter: @Martimehi

Thank you!