Casia 2014 preliminary round mark zuckers - iim trichy

www.simplify360.com

Stage 1

ThePreliminaryRound

Team Name: MarkZuckers

Name of first member: Dinesh M KrishnaCollege Name: IIM Trichy

Name of second member: Jatin BalaniCollege Name: IIM Trichy

What is Social Media?• Oxford dictionary defines it as “Websites and applications that

enable users to create and share content or to participate in social networking.”.

• It’s more than just social networking….Social Media is internet based tools and platforms which helps in two

way communication . It’s a two way interactive platform.

No wait…. it isn't true, where do

I discuss..

HoW SoCiAl MeDiA iS dIfFeReNt?

Word Of Mouth

With the Increased use of social media

word of mouth publicity has grown

exponentially.

Disadvantages of Social Media!!• One potential risk of social networking cited most often is that of hacking. • False rumors spread via social media can actually harm the organizations image. • Social media can be used to tarnish an image with false claims.

The dark side of Social Media!!! • Negative Publicity can be disastrous.

Accepting the mistake !!