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This presentation is about gaining credibility via social networking sites such as LinkedIn, Twitter and Facebook. It was given at the 2010 Women in Public Communication Leadership Conference, Orlando, Florida, April 21.
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Social Networking...Gaining Credibility with
LinkedIn, Facebook &Twitter
Social Networking...Gaining Credibility with
LinkedIn, Facebook &Twitter
DefinitionDefinition
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Six Degrees of SeparationSix Degrees of Separation
The idea that, if a person is one step away from each person they know
and two steps away from each person who is known by one of the people they know, then everyone is
at most six steps away from any other person on Earth.
Just A Few Of MANY!Just A Few Of MANY!
Who is Online?Who is Online?
• 46% of American adult Internet users have a profile on an online social network site
• 61% of people with online profiles have annual household incomes of more than $50,000
• 45% of people with online profiles are college graduates
• 54% female, 46% male• 28% use social networking to make new business
or professional contacts and/or promote themselves or their work
~ Pew Internet & American Life Project Survey
Benefits For Job SeekersBenefits For Job Seekers
• 80% of companies currently use or are planning to use social networking sites to find and attract candidates this year
• 66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network
• 72% of respondents will invest more in recruiting through social networks
Source: Jobvite 2009 Social Recruitment Survey
440 HR and recruitment professionals completed the survey
65% have between 101 and 5,000 employees at their company
Why Use Social Networking?Why Use Social Networking?
Relationships
Relationships
Relationships!!!
Why?Why?
Word of mouth
on steroids!!
Tips & TechniquesTips & Techniques
Be an expertBe usefulAsk questions…and answer themQuality vs. QuantityAvoid too much TMI – but a little is OKUse caution when posting about sex, drugs,
politics and religionBuild relationship before trying to sellTell people how to find you
Do not…Do not…
Lie, cheat or stealCurse or be vulgarOver-post…or under-postSpamBe pushy/hard sellBe one-dimensional
Don’t follow or be friends with those who do, as their reputation (and posts) may
follow you!
What Social Networking Is NOTWhat Social Networking Is NOT
PrivatePersonalHiddenX
An ExampleAn Example
1. Research your options
2. Set-up accountUser name
Profile/Bio
Photo
3. Find friends and associates
4. Lurk to get used to format
5.Start posting!
Getting Started!Getting Started!
• Exists to help you make better use of your professional network and help the people you trust in return
• Over 65 million members in over 200 countries and territories around the world
• A new member joins approximately every second, and about half of members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members
• Average user is over 41 years old and earns more than $100,000 per year
LinkedIn Public ProfileLinkedIn Public Profile
LinkedIn GroupsLinkedIn Groups
• More than 400 million active users • More than 2/3 of users are not in college • The fastest growing demographic is 35 years old
and older • Average user has 130 “friends”• More than 200 million users log on at least once
each day
Facebook Profile PageFacebook Profile Page
Facebook Fan PageFacebook Fan Page
Facebook ApplicationsFacebook Applications
Blocking Facebook Applications
• A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What’s happening?”
• Messages can only use just 140 characters• 105 million registered active users• 50 million Tweets sent every day• 40% of users earn more than $50,000 per year
Twitter Profile PageTwitter Profile Page
Twitter Profile PageTwitter Profile Page
Time ManagementTime Management
Is It Worth It?Is It Worth It?
YES!!
It’s All About…It’s All About…
A Few Final Thoughts…A Few Final Thoughts…
Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!
www.linkedin.com/in/deborahkrierwww.facebook.com/deb.krierwww.twitter.com/debkrier
ResourcesResources
Lots of good tips & techniques and informationwww.mashable.com
HubspotInformation on setting up Facebook or Twitter for
business:
www.hubspot.com/internet-marketing-whitepapers
Twitter PowerBy Joel Comm, @joelcomm, www.joelcomm.com
Rock the World with your Online PresenceBy Mike O’Neill, www.rocktheworldbook.com
Contact InfoContact Info
Deborah Krier
(303) 594-8930
deb@debkrier.com
www.debkrier.com
debkrier.wordpress.com
These slides can be found at:
www.slideshare.net/debkrier
©2010, Wise Women Communications, LLC; unless otherwise noted.
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