YouTube Social Spotlight

nick westergaard | branddrivendigital.com | 2015

social spotlight

YouTubeGiving Your Brand a Personal Touch on the World’s Second Largest Search Engine

A Lot More Than ...

Photo via Flickr user Chris Yarzab

YouTube: Social Spotlight

‣ By the Numbers

‣ How Brands Engage

‣ Things to Remember

1

YouTube by the Numbers

YouTube is the second largest search engine (after Google!)

It’s a Fact

72 hours of video are uploaded to youtube each minute

Source: youtube.com/t/press_statistics

1 billionvisit youtube each month — generating 92 billion page views

Source: youtube.com/t/press_statistics

700 billionvideo playbacks — youtube reached this milestone in 2o1o

4 billion hrsper month — that’s 326,294 years

users spend a total of

Source: youtube.com/t/press_statistics

More Video Is Uploaded to YouTube in 60 Days Than the 3 Major Networks Created in 60 Years

200 Million+ Mobile Views Each Day

Photo via Flickr user tomsun

YouTube Social Breakdown

‣ 500 years of YouTube videos are watched every day on

Facebook

‣ Over 700 YouTube videos are shared on Twitter each

minute

‣ Likes (and Dislikes) have doubled since the start of

2011

Most Watch YouTube Videos Weekly

It’s a Daily Habit

More Than Blogs & Boards!

Nearly Half Share

2

How Brands Engage

Photo via Flickr user jm3

More About a Tool Than a Social Network ...

Accomplish Objectives

Photo via Flickr user Rego - d4u.hu

Source: youtube.com/DollarShaveClub

Brand Building/Culture

Source: youtube.com/GoProCamera

Show Me, Don’t Tell Me

Source: youtube.com/sproutsocial

Customer Testimonial

Source: youtube.com/warbyparkerhelp

Customer Service

Source: youtube.com/IBMsocialmedia

Edutainment

Source: youtube.com/cisco

Have Some Fun

Don’t Get Caught Up in Tools — Create Videos with Heart

Photo via Flickr user ceasedesist

Channel Pages

Channel Pages

New Channel Design

Most Embed

3

Things to Remember About YouTube

Measurement

‣ Total video views

‣ Total channel subscriptions

‣ Total likes

‣ Number of comments

‣ Number of responses

‣ Popularity of your videos compared to others

‣ Engagement by day/time

‣ Fan demographics

‣ Referring links on site

Photo via Flickr user whiteafrican

Remember Keywords

Tag Video Locations

Photo via Flickr user leyla.a

Leverage Traditional Media

White House Here Too!

YouTube Reminders

‣ Less a Network, More a Storytelling Tool

‣ Post Elsewhere Too for Max Exposure — Facebook,

Vimeo

‣ Don’t Worry About $$$ Production — Videos with Heart!

‣ Short and Sweet Usually Best But ....

‣ Remember the Google Connection!

‣ Baked-In Analytics

‣ Beware the Myth of the “Viral Video”

Which Brands Do You Follow?

nick westergaard | branddrivendigital.com | 2015

BRAND DRIVEN digital

Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard