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Your friends don’t trust you.Nor should they.
Lara FeltinCofounder & CEO
“I ni che”
@LaraFeltin
@LaraFeltin
1. Know thyself
@LaraFeltin
INDIE BUSINESS OWNER ENTREPRENEUR
PRIMARY MOTIVATION earn a living make an impact
FINANCIAL GOALS make a profit build equity + acquisition
CAREER OBJECTIVE self-employment financial freedom
FUNDING bank loan; owner’s $ someone else’s $
WORK STYLE long-term repetitive tasks short-term serial inventor
retail
@LaraFeltin
retail
wholesale
@LaraFeltin
retail
wholesaleservice
@LaraFeltin
retail
wholesaleservice
manufacturing
@LaraFeltin
retail
wholesaleservice
manufacturing
technology startup@LaraFeltin
@LaraFeltin
@LaraFeltin
@LaraFeltin
T = C x R x I S
@LaraFeltin
2. Be human
@LaraFeltin
@LaraFeltin
Know Like - “Recommend”TRUST - “Vouch”
@LaraFeltin
“Know”Like - “Recommend”TRUST - “Vouch”
@LaraFeltin
@LaraFeltin
“I ni che”
@LaraFeltin
“I ni che”
@LaraFeltin
@LaraFeltin
Mark Granovetter’s Strength of Weak Ties
@LaraFeltin
@LaraFeltin
@LaraFeltin
3. Show up
@LaraFeltin
“90% of success is showing up.”
- Woody Allen @LaraFeltin
Friends vs “ riends”
@LaraFeltin
"Just unfriended someone who keeps posting about her business. Don’t like being sold to on Facebook.
Take your self-promotion somewhere else!"
@LaraFeltin
43% have “Liked” a brand.
70% didn’t feel they’d given the company permission to market to them.
@LaraFeltin
ExactTarget.com
43% have “Liked” a brand.
70% didn’t feel they’d given the company permission to market to them.
@LaraFeltin
39% “Marketers should
NEVER interpret my ‘Like’ as permission to post marketing messages that would appear in my News Feed.”
@LaraFeltin
59% “maintain personal relationships”
@LaraFeltin
59% “maintain personal relationships”
15% “for professional contacts”
(Thank you, www.exacttarget.com)
@LaraFeltin
@LaraFeltin
(Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin
1. Know thyself
@LaraFeltin
2. Be human
@LaraFeltin
3. Show up
@LaraFeltin
4. Be helpful.
@LaraFeltin
1. How warm? Is this person a friend or a foe?
2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?
@LaraFeltin(Professor Susan Fiske, Princeton University 2007)
1. How warm -
Is this person a friend or a foe?
2. How competent - If a foe, CAN they hurt me? If a friend, CAN they help me?
@LaraFeltin@LaraFeltin(Thank you PsyBlog at www.spring.org.uk)
5. Feed the machine
@LaraFeltin
@LaraFeltin
• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
“I ni che”
@LaraFeltin
• make someone’s client happy
• make someone’s job easy
• show acknowledgement
• reciprocate
@LaraFeltin
@LaraFeltin
The Trusted AdvisorDavid Maister, Charles H. Green, Robert M. Galford
The Entrepreneur EquationCarol Roth
Trust AgentsChris Brogan & Julien Smith
@LaraFeltin
Exact Target’s Subscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers
@LaraFeltin
Thank you!Lara Feltin
biznik.com
lara@biznik.com
@larafeltin
"Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices."
- Warren Buffet
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