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ASSIGNMENT TVC
N G U Y Ễ N . P H Ú . C Ư Ờ N GT R Ầ N . Q U Ô C . T H I Ê N . A N
PRODUCTIONPROCESSTV COMMERCIAL
TVC PRODUCTION DEVELOPMENT OVERVIEW
Client
Advertising Agency
Production house
Media (television)
1. Advertising brief2. STB development3. Production house selection
4. Pre - Production5. Shooting
6. Online - offline
7. Final mix & material release
8. Publish tape to media
1- ADVERTISING BRIEF
Consumer insight
Position statement
Competitive analysis
Client
Advertising agency
1. Creative brief
2. Re-brief
2- STORY BOARD DEVELOPMENT
Agreed Script StoryboardApproved
Storyboard
Agency’s action: Present script to client and develop STB accordingly.Advise or revise STB if any revision needed.
Client’s action: Final check script & STB details, cultural differences or ethnic issues and brief for revisions if any
Creative idea development process
3-PRODUCTION HOUSE SELECTION
Brief Production House
Production Quotes & Treatment
Production Shortlist,
Recommendation & Quote approval
Agency’s action: Based on the approval STB, search for production houses (commonly 3 vendors), present to client PH’s quotes & treatment with recommendation.
Client’s action: Verify vendor selection and give quote approval.
4-PRE PRODUCTION
Pre-pro meeting with Client
Pre-pro meeting with Agency
Work-in-progressTalents, locations,
Audio…
Agency’s action: Conduct PPM with PH and give feedbacks for improvement if any.Facilitate PPH with client and PH with constructive input to ensure good output.
Client’s action: Double check the production preparation in accordance with approved STB & production treatment. Give feedbacks if any and approval before SHOOT.
PH’s action: Arrange PPM meeting with agency and client accordingly as per production quote & treatment presented.Advise / Revise accordingly with agency & client feedback.
5-PRE & SHOOTING
Start Pre-production preparation
Confirm locations, talents,
final check…Shooting
Agency’s action: Ensure all feedbacks are well answered with revision. Ensure all related materials are approved before SHOOT
Client’s action: Double check for revision as per feedbacks. Give final approval for all related materials before SHOOT.
PH’s action: Make revisions as per agency & client feedbacks. Ensure all related materials are approved before SHOOT.
SHOOTING PROCESS
6-OFFLINE & ONLINE
Offline
Offline edit presentation,
revision & approval
Online
Agency’s action: Work closely with PH to ensure offline editing in accordance with STB & treatment approved.Facilitate OFFLINE presentation to client.
Client’s action: Benchmark the offline version with STB & treatment approved.Give feedbacks for further improvement in ONLINE.
PH’s action: Work closely with agency for offline editing and revision if any.Conduct proper OFFLINE presentation to client.
7-FINAL MIX & MATERIAL RELEASE
Online edit presentation,
revision & approval
Final audio mix Material Release
Agency’s action: Work closely with PH to ensure ONLINE editing in accordance with feedbacks in the OFFLINE.Facilitate ONLINE presentation to client.
Client’s action: Final check and approval for materials release.
PH’s action: Work closely with agency and ensure all feedbacks for improvement in OFFLINE are answered in ONLINE.Conduct ONLINE presentation to client with SFX &/ Audio mix.
SAMPLES
Lipton TVC 30s Storyboard
00 Greentea TVC 30s Storyboard
Coke TVC 30s Script
Storyboard
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