Wyeth Killip Harnessing Social Media to Develop a Professional Brand Podcast

HARNESSING SOCIAL MEDIA TO DEVELOP A PROFESSIONAL BRAND

@wyethkillip #WashUAsk

SPEAKER: WYETH KILLIPSALES ADVISOR - CRITERIA FOR SUCCESS

Wyeth Killip is the Head of Sales at Criteria for Success. As a management consultant, he works with CEOs and business owners to improve sales strategies and execution within their companies.

Prior to working at Criteria for Success, he spent five years at General Mills selling some of the most recognizable brands such as Cheerios, Yoplait and Pillsbury. He had experience directly calling on Fortune 500 companies as well as the world’s largest retailers, Wal-Mart and Sam’s Club.

Wyeth also brings experience as an entrepreneur, having owned several franchises, been involved with a number of startups and successfully founded, built, operated and sold an online sales company.

This presentation covers how to harness social media to develop a professional brand and answers how to build, engage, and leverage your network. Wyeth will share proven strategies using social media to expand business development, develop a professional brand and grow your network in just minutes a day.

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How

Do I Use it

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WHAT IS A PROFESSIONAL BRAND?

Greeks called it “Areté” Knights called it “Honor” Simply put, it is your reputation How do you want to be perceived?

– By your clients?– By your prospects?– By your business colleagues?– By your business partners?– By your future employer?

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WHY SHOULD I USE IT?

What do you want to get out of it? Are you job seeking? Are you in a business development role? Did you start your own company? Does compliance even allow you to? Does your role depend on engagement with customers? Are your competitors using it? What is my primary goal? What am I currently doing and is it working?

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SOCIAL MEDIA STRATEGY - 7 CONSIDERATIONS

1. What do you want to accomplish?2. How will you show your uniqueness? 3. Who do you want to reach?4. What does your audience want to know about you?5. How often will you have time to update your social

networking accounts?6. Do you really have the discipline to contribute regularly

with fresh news or information?7. How will your actions be perceived and how will that

impact your professional brand development day to day?

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SOCIAL MEDIA TACTICS: UNIFY YOUR SOCIAL MEDIA CHANNELS Choose a consistent name, www.linkedin.com/in/wyethkillip Keep your message consistent across each social media channel Use a professional picture

Place links to connect in your email signatures

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SOCIAL MEDIA TACTICS- GROW YOUR NETWORK

Network, network, network The key to being “interesting” is to be interested Join a group, start a group Crossover from online to in-person What do you say?

Step 1.Send Email:Hi {First Name},

It was great meeting you at {Name of Networking Event}. My contact information is below. Feel free to add me on LinkedIn.

Should you be interested in connecting live, I’d welcome the opportunity to see how we can help each other.

My best, Wyeth

Step 2 Follow-up with a phone call to setup coffee.

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HTTP://INMAPS.LINKEDINLABS.COM/

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SOCIAL MEDIA TACTICS- ENGAGE YOUR NETWORK

Share thought leadership Invite connections to talk to your networking group Invite business colleagues to events RSVP for events and post them to LinkedIn and Twitter Use hub and spoke approach Build triads- Tribal Leadership

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SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK

Build a target list of who you would like to connect with Search the company name on LinkedIn

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Search for similar companies using key words from company description and continue to build your target list

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SOCIAL MEDIA TACTICS- GROW, ENGAGE, AND LEVERAGE YOUR NETWORK

Social Media Action Plan Networking and Social Media

– Networking events or meetings you will attend each week– How many new connections you will make each week– People to send an item of interest to each week (links to blogs, articles, etc.) – Events or meetings you will invite a prospect or partner to attend with you– Meetings to hold with referral sources on a weekly basis.

Referrals – How many referrals to give each week– How many referrals to request each week

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SOCIAL MEDIA TACTICS-LEVERAGE YOUR NETWORK

7 Step Referral Process Step 1 - Ask nicely Step 2 - Help them to think of someone Step 3 - Ask them why they thought of this person Step 4 - Request an introduction Step 5 - Tell them you will stay in contact Step 6 - Treat the first call like a cold call Step 7 - Keep them posted

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QUESTIONS

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QUESTIONS

Do you need to have a blog to be successful on Twitter/LinkedIn?

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QUESTIONS

At what point should you put your Twitter handle on your résumé?

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QUESTIONS

How do you track who is reading your content?

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QUESTIONS

Should you focus your time on LinkedIn or Twitter? Which is better?

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QUESTIONS

Should I connect with the same people on LinkedIn, Twitter and Facebook?

Or is it best to keep them separate?

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QUESTIONS

Should I create my own domain as a landing page?

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QUESTIONS

Do you track clicks using bit.ly?

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QUESTIONS

When is the best time to send out a blog?

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THANK YOU!

Feel free to contact Wyeth at 646-722-6581, wkillip@criteriaforsuccess.com

http://www.facebook.com/CriteriaForSuccess http://www.linkedin.com/in/wyethkillip http://twitter.com/wyethkillip