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How to initiate Trinity at an(y) Airport
or
“Trinity Alive“
Wolfgang WeilChief Operations Officer
Xi’an Xianyang International Airport
The Trinity Forum 2015, Hong Kong
Commercial Trinity Entities
Chart 2
Airpor
t
Concessionaires
Brands
“TRINITY”
Xi’an Xianyang International Airport Co., Ltd., 2015
Goals of “Trinity“
Chart 3
Collaboration to improve commercial
environment and results
Improve cost-efficiency
Improve dialogue and create mutual understanding
Enhanced shopping experience for
travelling consumers
Xi’an Xianyang International Airport Co., Ltd., 2015
Creator
Chart 4
Martin Moodie, Founder and Chairman of the Moodie Report
Xi’an Xianyang International Airport Co., Ltd., 2015
Chart 5
Martin Moodie, Founder and Chairman of the Moodie Report
Creator, Founder
Xi’an Xianyang International Airport Co., Ltd., 2015
Chart 6
Martin Moodie, Founder and Chairman of the Moodie Report
Creator, Founder & Godfather of Trinity
Xi’an Xianyang International Airport Co., Ltd., 2015
“Mr. Trinity“
Chart 7
Martin Moodie, Founder and Chairman of the Moodie Report
Xi’an Xianyang International Airport Co., Ltd., 2015
Trinity Forum
Chart 8
World’s leading airport commercial revenues conference
Three industry leading organisers:- The Moodie Report- Airports Council International- Airports Council International - Asia Pacific
This year’s theme:
‘Putting the Consumer at the Heart of the Trinity’
Audience (airports, concessionaires and brand communities) representing the ‘Trinity’ of travel retail
Progressive industry agenda and genuine debate on industry issues
Improve dialogue and mutual understanding between airports, concessionaires and brands to the benefit of the
travelling consumer
Xi’an Xianyang International Airport Co., Ltd., 2015
Creation of a “Win-Win-Win-Win Situation“
Chart 9
Airpor
t
Concessionaires
Brands
The CUSTOMER
Xi’an Xianyang International Airport Co., Ltd., 2015
So far, so good!
Xi’an Xianyang International Airport Co., Ltd., 2015
So far, so good?
Xi’an Xianyang International Airport Co., Ltd., 2015
So far, so good?
• The concept of Trinity is appreciated by almost everyone
• Implementation of Trinity turns out to be more complicated than expected
BUT
Xi’an Xianyang International Airport Co., Ltd., 2015
Implementation of Trinity turns out to be more complicated than expected
Chart 13
The concept of Trinity Trinity at an AirportImplementation
Xi’an Xianyang International Airport Co., Ltd., 2015
The Great Wall of Trinity
Chart 14
The concept of Trinity Trinity at an AirportImplementation
Xi’an Xianyang International Airport Co., Ltd., 2015
The Great Wall of Trinity
Chart 15
The concept of Trinity Trinity at an AirportImplementation
Lack of comprehension
Difficulties in sustainability
Difficulties in reconciling
interests
Lack of dialogue
Lack of collaboration
Xi’an Xianyang International Airport Co., Ltd., 2015
How to overcome Trinity‘s Great Wall?
Xi’an Xianyang International Airport Co., Ltd., 2015
Thinking out of the box...
Chart 17
Are there any comparable situations ?Are there any proposed solutions in place ?
Xi’an Xianyang International Airport Co., Ltd., 2015
Airlines Operator Committee (‘AOC‘)
Chart 18
• Recommendation by IATA
Mission of the AOC:
Promoting a cooperative and transparent relationship with our airport partners while maintaining focus on safety, customer experience and cost
• Implemented at many major airports
Xi’an Xianyang International Airport Co., Ltd., 2015
Airlines Operator Committee (‘AOC‘)
Chart 19
Typical Structure at an Airport
Executive Committee
• Chairman• First Vice Chairman
• Second Vice Chairman• Secretary / Treasurer
Board
Working Groups / Sub Committees
Xi’an Xianyang International Airport Co., Ltd., 2015
Implementation
Lack of comprehension
Difficulties in sustainability
Difficulties in reconciling
interests
Lack of dialogue
Lack of collaboration
Airlines Operator Committee (‘AOC‘)
Chart 20
Typical Structure at an Airport
Executive Committee
• Chairman• First Vice Chairman
• Second Vice Chairman• Secretary / Treasurer
Board
Working Groups / Sub Committees
comprehension
dialogue
collaboration
reconciling interests
sustainability
Xi’an Xianyang International Airport Co., Ltd., 2015
From AOC to XTC !
Airport ‘X’ Trinity Conference (‘X’TC)
Airport Trinity General Assembly- Airport Operator- Concessionaires
- Brands
XTC Executive Committee- Chairman (Airport)
- Sub Committees Chairmen & Vice Chairmen
- Secretary / Treasurer
Working Groups /Sub Committees- F&B
- Fashion & Beauty- Convenience, Accessories
- Services- Marketing & Activities
- Fair Pricing
Possible Structure at an(y) Airport
Possible Working Groups / Sub Committees
Chart 23
• Local Cuisine
• Western Cuisine
• Fastfood
• Cafes
F&B
Chairman
Vice Chairman
• Fashion Int‘l
• Fashion Dom.
• Jewelry
• Eyewear
• P&C
Fashion & Beauty
Chairman
Vice Chairman
• Convenience/
Supermarkets
• Books
• Accessories
• Electronics
• Children‘s
Convenience & Accessories
Chairman
Vice Chairman
• Entertainment
• Relaxation
• Forex
• Travel Agencies
• Couriers
Services
Chairman
Vice Chairman
Xi’an Xianyang International Airport Co., Ltd., 2015
Chart 24
Xi’an Xianyang International Airport Co., Ltd., 2015
Airport Trinity General Assembly- Airport Operator- Concessionaires
- Brands
XTC Executive Committee- Chairman (Airport)
- Sub Committees Chairmen & Vice Chairmen
- Secretary / Treasurer
Working Groups /Sub Committees- F&B
- Fashion & Beauty- Convenience, Accessories
- Services- Marketing & Activities
- Fair Pricing
Airport Trinity Conference (‘X’TC)
Overcoming the Great Wall of Trinity
Implementation
Lack of comprehension
Difficulties in sustainability
Difficulties in reconciling
interests
Lack of dialogue
Lack of collaboration
comprehension
dialogue
collaboration
reconciling interests
sustainability
comprehension
dialogue
collaboration
reconciling interests
sustainability
Thinking out of the box...
Chart 25
Xi’an Xianyang International Airport Co., Ltd., 2015
... Trinity will succeed !!!
Chart 26
Thank You!
Xi’an Xianyang International Airport Co., Ltd., 2015
Back-up
Xi’an Xianyang International Airport Co., Ltd., 2015
Airport Trinity Conference (XTC)
Chart 28
Annual General Assembly
Agenda Participants
Keynote
Airport perspective
Tenants perspective
Brands perspective
Guest speeches
Airport
All Tenants
All BrandsGala Dinner
Xi’an Xianyang International Airport Co., Ltd., 2015
XTC Executive Committee
Chart 29
Bimonthly Meetings
Agenda Participants
Strategic Issues
Airport issues
Tenants issues
Brands issues
Chairman (Airport)
Sub Committees/Working Groups
• Chairmen• Vice Chairmen
Xi’an Xianyang International Airport Co., Ltd., 2015
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