View
119
Download
1
Category
Preview:
DESCRIPTION
Citation preview
Florida's First Coast of Golf
Florida's First Coast of Golf Florida's First Coast of Golf
Windsor Parke Golf Club
Chart was not exported from SlideRocket
YTD Golf Rounds Played - 2013
Your Membership Dues of $2,420 are part
of a $1.84 Million co-op Marketing Plan
Windsor Parke Golf Club Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Windsor Parke Golf Club's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Windsor Parke Golf ClubDigital Marketing through
FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG December 2012 & September 2013
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op campaign with Sweepstakes, FAMs, Media
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
Double-click to enter titleViva Florida500 Years of Adventure
Sweepstakes
Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
Double-click to enter title
Only in Jax - TRIVA Contest on Facebook July 8 - 29th
Visit Jacksonville Facebook Contest
Global Golf PostMay 6, 2013 Issue
Print Applications
Promotions
Co-Op Marketing
Visit Florida's Golf Publication
Global Golf Post
May 6, 2013 Issue
THE PLAYERS TV Spot
Video was not exported from SlideRocket
Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
Florida's First Coast of Golf is the
Trusted Source for Golf Travel Planning
In Closing
Recommended