Why the Web Wins

Why the Web Wins

Confessions of a non-shopper

You want me to go visit STORES??? Really??

OK, I signed up for this class to expand my horizons. I’ve avoided stores for years, but I’ll give it a try!

What did I learn from this experience?

High-end stores have:

Very attentive sales people – little opportunity for taking photos!

Clean, organized display spaces

Refreshments (WILLIAMS SONOMA)

Comfortable seating (COACH)

Expensive merchandise

Lower-end stores have:

• Better prices, but

Cavernous spaces, harsh lighting(JOANN)

Overcrowded and unsafe displays –Would you want to be here in an EARTHQUAKE?(BED,BATH and BEYOND)

Poorly organized and maintained merchandise(ROSS)

My preferred shopping experience:

My couchMy hoursMy IpadMy musicMy choice of refreshmentsEasy access to all available options

Postscript:

I look forward to reviewing presentations from folks who hopefully had more insights from this assignment than I did!