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This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
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Social Media Webinar Part 1
Arshya Lakshman CEO & Founder arshya@thefuturon.com © futurON Ltd. 2011 1
A li%le bit about me…
© futurON Ltd. 2011 2
Management MarkeAng
Biotech IT
Payment
Branding
Social Media
Hi-‐Tech
DirecAng
ProducAon
Design
Photography
Cinematography
Movie/Ad Films
Branding
Social Media
Web 2.0
PR Event
CRM MarkeAng AdverAsing
A li%le bit about futurON…
© futurON Ltd. 2011 3
WHY this webinar…GOAL!
© futurON Ltd. 2011 4
PSYBT
VOLUNTEERS
YOUTH WITH STARTUPS
Brand Awareness
Brand Image
Thought Leadership
Lead GeneraAon
Its all connected!
WHY social media
© futurON Ltd. 2011 5
TradiAonal Vs. New-‐Age?
Push Pull
© futurON Ltd. 2011 6
“If you have more money than brains you will use outbound markeAng, if you have more brains than money you will use inbound markeAng”
Guy Kawasaki Former Apple Evangelist Co-‐Founder Alltop.com
© futurON Ltd. 2011 7
• FB has over 500 Million users (22 Ozzies) • One Billion pieces of news shared on FB – DAILY • If FB were a country – 3rd largest in the world Between USA and India
• 2.5 hours of Youtube video – EVERY SECOND • 2007 – 5K tweets per day • 2011 – 100 Million tweets per day • ROI – business will s.ll exist in 5 years
© futurON Ltd. 2011 8
Tiny Facts
What are the Numbers Saying?
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
2009 2010 2011 2012 2013 2014
$ Millions
Year
U.S. InteracAve MarkeAng Spend
Mobile MarkeAng Social Media MarkeAng Email MarkeAng Display AdverAsing Search MarkeAng
Social media marke.ng growing at 34% CAGR Mobile marke.ng growing at 27% CAGR Total Interac.ve Marke.ng spend to grow from $29 billion in 2009 to $54 billion in 2014
Source: Forrester Research © futurON Ltd. 2011 9
‘60% of Fortune 1000 would have experimented with social media brand community in 2010’ -‐ Gartner
‘91% of INC 500 companies are using at least one social media tool and 80% of them have a company page on social networking sites’ – expansion+
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
2009 2010 2011 2012 2013 2014
$ Millions
U.S. Social Media MarkeAng Spend
Social Media Marke-ng spending is outpacing marke-ng spend growth significantly
Users Pla]orm (Millions) Skype 663
Facebook 629 Qzone 480 Hotmail 364 Yahoo! 273 Twiier 200 Gmail 193
LinkedIn 100 Yelp 50
Foursquare 50
Source: Forrester Research & Coolinfographics © futurON Ltd. 2011 10
Isn’t social media just for personal use?
TradiAonal Vs. New-‐Age?
Push Pull
© futurON Ltd. 2011 11
Community
© futurON Ltd. 2011 12
© futurON Ltd. 2011 13
What’s happening on social media?
CUSTOMER SERVICE
EXPERTS
NEWS
FUN
SALES
ENGAGEMENT
WHY this webinar…GOAL!
© futurON Ltd. 2011 14
PSYBT
VOLUNTEERS
YOUTH WITH STARTUPS
Brand Awareness
Brand Image
Thought Leadership
Lead GeneraAon
Its all connected!
Ø Quickest way to get the largest possible audience
Ø Its happening NOW and everywhere Ø Its easy, useful and fun Ø Its about being a community Ø Its about being part of PSYBT!
© futurON Ltd. 2011 15
QUICK FACTS!
© futurON Ltd. 2011 16
Or Get in touch! Email: info@thefuturon.com Tel No: +44 (0) 2081339848
15 mins FREE consultaAon: www.thefuturon.com/enquiry
Check us out…for more on our Aps, tricks and opinion! Web: www.thefuturon.com
Blog: www.thefuturon.com/blog Facebook: www.facebook.com/futurON Twiier: www.twiier.com/futurontweets
LinkedIn: www.linkedin.com/company/futuron-‐ltd-‐
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