What is Native Advertising JUNE 2013

WHAT IS NATIVE ADVERTISING?**a.k.a. the best thin! to happen to advertisin!, since banners

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We call them 'Native'Those who were born where they live.

Howard Luck Gossa!e

People don't read ads, they read what interests them. And sometimes, that happens to be and ad.

John Wanamaker

Half the money I spend on advertisin! is wasted; the trouble is I don't know which half.

Online ADVERTISING IS BROKEN

2010s1990s

We live in a connected world.Fact #1

Banners don't work.Fact #2

80% USERS 500 MLN 1.5 BILLION

Internet is !oin! mobile.Fact #3

tweets via mobile mobile users mobile devices

in 2013ADVERTISING THAT WORKS

Goo!le's AdwordsThe Adwords platform lets you place text-ad on SERPs based on a user's query. They look like search en!ine results, except that an 'Ads' text is clearly visible

Facebook's Promoted PostsYou can pay to 'promote' each post of a Facebook Pa!e to make it visible to more users. They look like normal posts except for the text 'Promoted' above the post.

Twitter's Sponsored TweetsYou can sponsor a Tweet to make it visibile on the timelines of users that are not followin! your profile. It is a normal tweet, except for a 'Promoted by' hi!hli!hted text.

Tumblr's RadarEach tumblr post can be promoted and become an Ad that appear on users timeline. That is the only type advertisin! accepted on Tumblr.'s dashboard.

NATIVE ADVERTISING

def: A web advertisin! method in which the advertiser provides valuable contentin the context of the user's experience.

(ˈneɪtɪv ˈadvətʌɪzɪ!)

http://en.wikipedia.or!/wiki/Native_advertisin!

NATIVE ADVERTISING

It tells you which half of your bud!et is wasted (hint: it's about the media).

(ˈneɪtɪv ˈadvətʌɪzɪ!)

NATIVE ADVERTISING

LEADER

buzzfeed.com lets you sponsor any content created by the editorial sta"

NATIVE ADVERTISING

PLATFORM

sharethrou!h.com is a platform that lets publishers create and mana!e native ad

NATIVE ADVERTISING

PLATFORM

nativo.net is another platform for publishers with publishers with multiple media properties

NATIVE ADVERTISING

MARKETPLACE

Forbes' Brandvoice is a proprietary content-sharin! platform for advertisers

NATIVE ADVERTISING

IN THE NEWS

IAB creates a Native Ad Task Force to define the rules for native ad's emer!in! market

NATIVE ADVERTISING

IN THE NEWS

Mashable posts on Native Ad are amon! the most shared on social media

NATIVE ADVERTISING

IN THE NEWS

Yahoo! bou!ht Tumblr as a chance to revive its display advertisin! business with native ad

NATIVE ADVERTISING

IN THE NEWS

Yahoo! bou!ht Tumblr as a chance to revive its display advertisin! business with native ad

NATIVE ADVERTISING

IN THE NEWS

eMarketer projects $4.6 billion spendin! in 2017 with a 400% increase since 2012.

THANKSAnd please remember that Native Advertisin! IS the only solution for a mobile-first world.