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A 20-slide overview of branding presented at Pecha Kucha Night Honolulu (http://www.pecha-kucha.org/cities/honolulu/5) on July 25, 2009. Covers the basics of brand, customer experience, and brand expression.
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What is BRANDTM?
“A BRANDTM is an emotional aftertaste.”
=BreathtakingOverdevelopedSerene Touristy
GraciousRelaxingTroubledExciting
Consideration Pre-Arrival Secondary EncountersDirect Interaction
IndifferenceApathy
Rejection
InterestEnthusiasmEngagement
I’m a You’re a The Brand Gap
RELEVANCE=U2 (Understanding x Utility)
ONE of these things is not like the others…
What you see
What you hearHow they treat you
A BRANDTM is an emotional aftertasteformed by interactions.These interactionsare opportunitiesfor you to connectvisually, verbally and behaviorallywith your customerto become morecredible, relevant and differentiated.
1034 Queen Street, 2FHonolulu, HI 96814www.bedrockbrands.com
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