What are the key trends in mobile usage 2011?

What are the key trends in mobile usage you need to know?

A Practical Guide1

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marketing needs single-mindedness.

so you can do more with your time.

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@damiensaunders

5.3Billion … estimated number of mobile phone subscribers at the end of 2010.Be wary - this stat is based on connections not people

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UK Insights & Trends

50% used app

53% Prepay

100% UK Mobile connections

46% smart phones

47% Postpay

UK Insights & Trends

20m used app

42.3m Prepay

80m UK Mobile connections

36.8m smart

phones

37.6m Postpay

93the percentage of 18 – 29 year old with a mobile

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1:18Daily time spent using your mobile phone for

text, voice, internet8

36The percentage increase in daily mobile

internet usage in 2009

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70Percentage of people who multi-task with a smartphone - surf & watch TV.

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4:13Time spent each day using the internet – browsing, using email, down 17% on the

previous year

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50The percentage of smartphone users who have apps installed

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60The percentage of mobiles to be sold in 2013 that will be smartphones.This one will come true!

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5,300Million … estimated number of mobile phone subscribers at the end of 2010.- ITU, 2010 - this stat is based on active connections not people

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Smart phone 2011

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How ready is your business for the next wave of smart phones?phones?

1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on

smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ...

How to start with mobile marketing?

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How much time does this take?

Don’t worry!You determine the time you want to spend on developing a mobile strategy.

YOU CAN SPEND AS

LITTLE AS 30 MINUTES EACH DAY

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• Print Ads• Magazines• Expos & Trade

Shows• Tele-sales• Direct Mail• Radio• TV

Nu Skool• Social Media• E-mail• CRM• How to Videos• Banner Ads• Search• SEO• Viral

• Data Analytics• Automated

Marketing• Location based• Time-limited

deals• Re-targeting• Online-Offline

Targetting

Trends in digital marketing

Ol’ Skool

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marketing needs single-mindedness.

so you can do more with your time.

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