"We Can't"....YES, You Can!

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“We Can’t Do That…”

Oh Yes YOU Can!

Tools for Successful Change

PRESENTED BY MICHAEL REARDON

GILMAN SULLIVAN

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TWEET ABOUT OUR SESSION!

#BBCHANGE #BBCON

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“Hello, Gilman, ah, um, gee,

like we, ah, built it and, ah,

they aren’t using it”

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• Key Elements

- Leadership, Communication, Involvement

• The Tools

- Audiences, Messages

• The Implementation

- Let’s Pull it All Together!

WHAT ARE WE DOING?

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• What kind of changes are you going through right now?

• What kind of things do you know about change?

TALK TO US…

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PICK A MODEL, ANY MODEL….

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PICK A MODEL, ANY MODEL….

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PICK A MODEL, ANY MODEL….

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PICK A MODEL, ANY MODEL….

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PICK A MODEL, ANY MODEL….

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“All models are wrong.

Some are useful.”

– George E.P. Box

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Involvement

Communication

Leadership

THE GEARS OF CHANGE… The Organization

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• P. A.!

• Priorities

• Few resources

• Leadership is busy

- Tell and move on

CONTEXT OF LEADING CHANGE IN YOUR ORGANIZATION

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THE NEED – FOUNDATION IN LEADING CHANGE

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• Vision/Strategy

• Do you know where you are going?

– Start at the END

• (What is your “Beacon”?)

• Anticipate and Plan for Resistance!

• Comfort, but also Confront

• Feel, Felt, Found

LEADERSHIP

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•Resistance is thought transformed into

feeling. Change the thought that

creates the resistance, and there is no

more resistance. -Robert Conklin

•Paralyze Resistance with Persistence • Woody Hayes

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• Vision/Strategy

• Do you know where you are going?

– Start at the END

• (What is your “Beacon”?)

• Anticipate and Plan for Resistance!

• Comfort, but also Confront

• Feel, Felt, Found

LEADERSHIP

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• The Three A’s:

- Who needs to be Aware? Who needs to Approve? Who is Accountable?

• The Three O’s:

- Who needs to just Observe? Who needs to OK it? Who needs to Own?

• The Three C’s

- Who needs to be Cognizant? Who needs to Confirm it? Who is in Control?

COMMUNICATION

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• ELM (Petty & Cacioppo)

- Peripheral Route

- Central Route

• Social Judgment Theory (Sherif)

- Latitudes/Zones

• Acceptance

• Rejection

• Noncommitment

AUDIENCES AND PERSUASIVE THEORY

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WIIFMs!!

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Please Keep Door

Closed for

Construction!

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Please Keep Door

Closed!

Keeps A/C In!

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DAD, NORA, AND THE DOOR…

•Loves Dolls, Coloring

•Hates Bugs, Bees

•Hates high bills

•Can be cranky

(not my actual door)

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• How many audiences are in your organization?

• How many will be consuming your messages?

• What motivates them?

• Research by Zohar and others argue that there are FIVE motivators:

- Impact on society

- Impact on customer

- Impact on company and stakeholders

- Impact on working team

- Impact on me personally

OUR AUDIENCES (AND IT’S ALL ABOUT THEM)

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• Let them have a voice

• ASK THEM! Then LISTEN!! Respond!

• Let THEM write the narrative!

• Do they SEE how they affect the organization? (and vice-versa?)

• Praxis

- Not just talk—execution!

• Do they have any skin in the game?

INVOLVEMENT

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“Change is a threat when done

to me, but an opportunity when

done BY me.”

• Rosabeth Moss Kanter

INVOLVEMENT

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Involvement

Communication

Leadership

THE WHEELS OF CHANGE… The Organization

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• Let’s craft a narrative! (or at least a few sentences)

• ID at least three audiences that will consume your message

• What is important to each of them?

• Write a short announcement that speaks to your audiences and their

motivations

THE TOOLS…

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• Consider your Audiences & Their Current Vibe (+, -, ?)

• Aware? Approve? Accountable?

• Consider what each Audience wants/needs

• Consider your Frequency

• Who Owns this Message?

• What’s the medium?

COMMUNICATION PLAN

Who? AAA? WIIFMs? Freq? Owner? How?

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• Do you have a GOAL?

• Do you have a core team?

- Have they been trained? Do they know the goal (the thesis)?

• Project Kickoff?

• Project Name?

• Audience(s) Analyses?

• WIIFMs?

• FAQ’s

• Anticipated Resistance and Responses

• Contact Info?

• General Timeline?

• Ways to Get Involved?

• What’s Your Plan for AFTER?

COMMUNICATION TOOLKIT TIPS

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• KNOW

• Grieve

• Understand

• FEEL, FELT, FOUND

• Deliver the message

• Nurture…Nudge

• Comfort…Confront

RESISTANCE MANAGEMENT

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RESISTANCE MANAGEMENT

• Moves management

- Outcome?

- Influence?

• Resister or

• Potential advocate?

- Alone vs “natural partner”?

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• Leadership, Communication, Involvement

• Who is your audience? (and what motivates THEM?)

• How are you using that to message to your audience?

• How are they involved?

THE TAKEAWAYS…

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Questions???

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TWEET ABOUT OUR SESSION!

#BBCHANGE #BBCON