We are humans We generate content

We are HumansWe are HumansWe generate ContentWe generate Content

Youth Stichting Marketing CongressYouth Stichting Marketing CongressDavid HachezDavid Hachez

Verba volant, scripta manentVerba volant, scripta manent

What has changed?What has changed?

TIME & TIME & SPACESPACE24/724/7

WWWWWW

NETWORKNETWORKSSone to allone to all

peer to peerpeer to peer

ENCODINGENCODING

SEARCHSEARCHfindfind

retrieveretrieve

CONTRIBUTCONTRIBUTEEreview & ratereview & rate

publishpublish

100100consumersconsumers

1010synthetizerssynthetizers

1010synthetizerssynthetizers

11creatorcreator

ss

Pyramid of Bradley HorowitzPyramid of Bradley Horowitz

Applied to MarketingApplied to Marketing

We are CreatorsWe are Creators

reportersreporterspublisherspublishersDJsDJs

expertsexperts editorseditors

criticscritics broadcastersbroadcasters

Why does it matter?Why does it matter?

credibility of CG reviewscredibility of CG reviews

Verba docent, exempla trahuntVerba docent, exempla trahunt

Thank youThank you

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